Beacon Media + Marketing was awarded Best Logo, Best Marketing Campaign, and Best Website in the AMA Alaska Chapter Prism Awards!

Website Design

We’re Kicking Off 2021 With a Shiny New Website

This year is all about growth. Who’s with us? So much has been written about 2020, and all of the lessons we learned, but I think we can all agree that for the most part, it felt like collectively pushing water uphill. (Hello, by the way! My name is Kirrily and I’m the Content Manager…

Top three marketing myths busted

“I hate marketing.” I was recently talking to the owner of a tutoring business, and she was shaking her head in despair. She offers lessons in person and online for K-12 students, and she’s been trying to get more students registered. Every time she signs up a few more, a few others move on. It…

Landing pages can create a sales funnel without a new website

Marketing and sales go together like peanut butter and jelly. Sure, each one is great on its own, but when you put them together, you get something even better. It may sound a little strange, but it’s a helpful analogy to help you conceptualize your new digital marketing strategy. Great websites are key to great…

Capture more qualified leads with landing pages

Originally published on December 1, 2015. Updated on June 29, 2020. The term “landing pages” is one you will hear fairly often in discussions about websites and marketing techniques. There’s a very good reason for that: landing pages can be one of the most valuable assets in your digital toolkit. So what exactly are they?…

How to create a high-converting landing page

Originally published on December 11, 2015. Updated April 3, 2017, and June 25, 2020. Digital marketing has a lot of jargon, and when you first hire a marketing agency, you’ll probably hear them mention something called a landing page. Rather than making you sit there, scratching your head, let’s quickly run you through the basics…

Customer service is the key to construction marketing

Exceptional customer service should be at the heart of specialty construction marketing. We’re often asked if inbound marketing works for specialty construction companies, including builders, roofers, painters, landscapers and more. The short answer is yes, because customers use the internet as their primary tool to research services before making decisions. The secret to making it…

Google judges your website based on mobile friendliness

There are lots of different factors that Google’s algorithm takes into consideration when deciding whether or not to rank your webpages and blog posts on its results page. Things like keywords, backlinks, headings and sub-headings, metadata and alt-text all play a part in helping the algorithm understand whether or not a page provides a high-quality…

Best practice for tourism website design in 2020

Website design for tourism businesses is really fun. It’s an opportunity to showcase the best of your local area, explain why it’s unique, and educate visitors (i.e. your potential customers) about the types of experiences that you have to offer. The best part is that because tourism is an innately visual industry, you can play…

5 website design trends you need to watch this year

Originally published on February 21, 2017. Updated on May 11, 2020. Websites are the digital version of a storefront. Often, they’re the first impression you make on a prospective customer, so it’s important to make the right one. We recommend re-designing your website every 2-3 years to ensure you’re up-to-date with the latest styles and…

9 telltale signs it’s time to re-design your website

Originally published on June 5, 2018. Updated on May 8, 2020. Technology is constantly evolving, which means digital marketing is constantly evolving. Every update brings a new way of connecting with prospective customers. It could be a new tool, like a website plug-in that will make it significantly easier to follow-up leads, or a new…