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Construction Marketing

Customer service is the key to construction marketing

Exceptional customer service should be at the heart of specialty construction marketing. We’re often asked if inbound marketing works for specialty construction companies, including builders, roofers, painters, landscapers and more. The short answer is yes, because customers use the internet as their primary tool to research services before making decisions. The secret to making it …

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Mobile Friendly SEO

Google judges your website based on mobile friendliness

There are lots of different factors that Google’s algorithm takes into consideration when deciding whether or not to rank your webpages and blog posts on its results page. Things like keywords, backlinks, headings and sub-headings, metadata and alt-text all play a part in helping the algorithm understand whether or not a page provides a high-quality …

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School Website Design: Great Website Design Is Vital for Education Providers

School website design: Great websites are vital for education providers

Regularly redesigning your website is important for a successful online presence. Why? Experts recommend a redesign every 2-3 years because things like products, staff, fashions, and best practices all change so rapidly in business and online. We’re going to take you through the process we use, here at Beacon Media + Marketing. We have 20 …

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How much does a website cost?

Originally published on September 5, 2015. Updated on February 20, 2020. How much does a website cost? How long is a piece of string? Although this is a common question, the answers can vary drastically. There are quite a few factors that can affect the cost of a website and it can be confusing. In …

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Beautiful Website Design Can Boost Your Arctic Tourism Agency

Beautiful website design can boost your Arctic tourism company

Experts recommend that you redesign your website every 2-3 years. Why? Because product changes, staff changes, fashion, and best practices all change rapidly in business and online. It’s also a perfect time for a new website for your arctic tourism agency because tourism is one of the few growing industries in Alaska! This means now …

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