How much does a new website cost? Should you consider making your website or hiring a freelancer? What value does a marketing agency bring when creating your website?
In this blog, we’ll dig into why a website matters and what factors to look for when hiring someone for website design. We’ll also cover what factors affect the cost of a website and how to choose the right website design and development team for your upcoming web project.
Also– you’ll get a quick overview of Beacon’s website process, custom features that can add to the time/cost for a new website, and a behind-the-scenes look at how we create websites – from content to development – at Beacon Media + Marketing.
Are you interested in what website development projects we’ve done? Learn more about what website projects Beacon Media + Marketing has done!
Why Does Your Website Matter?
It’s really hard to encapsulate the value of a good website. Although many people know it’s important to have one for their business in this digital age, they may not understand the true value of an excellent website.
The physical location of your website is critical for showing customers your brand, but your website will typically be the first thing your potential clients come across. In other words, your website is your first impression.
When people come across a bad website that doesn’t accurately represent the business or has poor functionality, many get discouraged from working with the company. So, ensuring that you have a functioning website that has a good user experience is critical. If your potential customers can’t find the information they’re looking for or the load times are too long, they will likely leave your site.
You’ll see higher conversions when you have a website that accurately represents your brand, allows people to learn more about your products or services, and encourages people to reach out to buy from your business.
Your website is the foundation of your business. All digital marketing efforts, such as blogs, paid ads, or social media posts, will direct people to your website. So, having a sturdy foundation means you’re more likely to convert customers and show that you’re worth the investment.
What Elements do You Need for Your Website Project?
Building your website requires knowing many factors you will need for your website. And having these elements can decrease the time your website project takes and help convert clients. When creating your website, you need to have these elements planned so your designer can implement them:
- Brand: Showcase your business’s unique offerings.
- Logo: Reflect what you do and who you are.
- Budget: Know how much you can spend on building your website.
- Content: Choose who will write the content (you or a content writer).
- Pages: Pick out what pages you’d like (services, contact, about, etc.).
- Design: Decide what it should look like (compare this to your competitors).
- Existing Website: Tell your designer if you’re integrating your existing website.
Knowing these elements will help you have a clearer vision of what you’d like and make it easier for you to relay that information to your website designer or developer. These are typical factors you’ll need to consider when working on a website project. So, being prepared beforehand can make the process a lot smoother.
What Can Affect the Price of Your Website?
You’ve probably heard varying degrees of how much it costs to create a website. There’s a chance you may have heard of some cheap ways to create your website or how expensive it can actually be.
So, why is that? Well, when creating your website, you have a lot of freedom. There are several factors that you need to consider when creating your website. And those elements can often drive up the price.
Depending on your business type, your visions and goals for the website will be unique. So, talking with your website developer at a marketing agency can be valuable for understanding what works well for user experience and converting clients. And this coincides with the factors that can affect the price of your website, including:
- Size: Decide how big your website needs to be (this is a big factor in the final price).
- Content: Have someone create good SEO content, so your website ranks well.
- Experience: Know the level of experience your design team has, as it can raise the price.
- Software: Choose what software you’ll build your website with (WordPress is often the best choice for functionality, freedom of customization, and versatility).
- Functionality: Decide functionality tools, including e-commerce, password-protected pages, portfolios, software integrations, custom forms, blog migration, additional pages, how many services you have, etc.
Depending on the factors you decide to have on your website, the price can vary drastically.
Are you interested in how we can help your business? Contact Beacon Media + Marketing today to see how we can help your business thrive!
How Much Does a Website Cost?
So, what is the cost of a website design? As you can see, it’s hard to pin down exactly how much it can cost for a website design.
According to WebFX, the average cost to build a website with an agency or freelancer costs anywhere from $12,000 to $10,000. Although this seems like a high cost compared to a few hundred dollars it could take with a website builder, you won’t see the same results. With experts creating your website, you’ll significantly increase customer conversions.
Besides the factors that go into building a website, another thing to consider is whether you want to rent or create your website. This is a massive consideration for what you’re looking for in a website.
Renting means using a content management system (CMS) such as Wix or Squarespace, where you don’t really own your website. Rather you have an account for a website with them. If you choose an open-source CMS, such as WordPress, you have full control of your website and can have the freedom to code custom functionalities to meet your needs.
The analogy we like to use at Beacon Media + Marketing for building a website versus renting is that it’s like renting a condo versus having a custom-built home. It will be cheaper if you want to rent the condo, but you’re stuck to the provided layout. However, choosing an open-source CMS allows you to customize your website like you do when building your custom home.
If you want to rent a website, this is a cheaper way to have a website. However, building an open-source CMS website is the best way to go if you’re ready to set up to the next level.
What Are Factors to Consider When Hiring Someone to do Your Website?
You’ve decided that you want to build a website– great! Now you have to determine who is going to do that.
One of the best ways to approach this is to see what elements we talked about previously you’re missing (content, design, logo, etc.). This can help you determine your needs. If you need someone to design your website or write the content, then you’ll have to consider these factors when hiring someone to build your website.
Although you can go to a website developer, this may not be the best way to invest your money. Going with a marketing agency is one of the best ways to build your website.
Choosing an agency to do your website allows you to have an all-in-one experience. So, if you need people to write your content, design the website pages, and consider how it affects client conversions, then you can get that with a marketing agency like Beacon Media + Marketing.
Some main factors to consider when hiring someone to do your website includes if the agency has:
- UX designer
- Content writers
- Website development on staff
- Design team
These allow your project to be worked on by multiple people who understand your end goal and can cover every important aspect of your website. Choosing an agency also means having cohesive branding across all marketing efforts that combine to convert clients. In other words, you’ll see a better ROI.
How Does Beacon Media + Marketing do Websites?
So, how do we do websites? The first thing we’ll do is talk to you and see what you need for your website. This can include content, design, hosting, etc.
Then we can get a quote for how much it will cost depending on what you’d like on your website. On average, we provide 10-to-15-page websites for $15,000. But you can call us and get a better idea of what it’ll cost for your website.
To create your website, we will have a few stages. The first includes sitting down with you to understand your website’s mission and details. Then we’ll ask for some assets that include a questionnaire, your logo, and any photos you can provide us through a Dropbox link, so it’s easy. We’ll write the content for your pages, have our UX designer give their insight, and have our team develop your website. Depending on your project size, your website project can be anywhere from eight to 12 weeks.
Start Your Website Project
So, are you ready to see what a good website can do for your business? Beacon Media + Marketing has a lot of experience in website development and design. We know what converts clients, what looks best, and are passionate about sharing your business with the world. Don’t wait any longer to get started.
Let’s start on this new journey together! Schedule your free consultation today!