Beacon Media + Marketing
Originally published by Sabrina Martinez, Content Manager. Updated and revised by Sara Jokela 11/26/24 Women’s health is a particular niche of healthcare that needs special marketing strategies. Females are often the primary decision makers in their families when it comes to mental health, and women often do their due diligence in researching the best providers…
Originally written by Sabrina Martinez, Content Manager, revised by Jennifer Gracey 6/23/23, updated and revised by Sara Jokela 11/27/24. When marketing your mental health practice, creating a cohesive marketing strategy is a multifaceted undertaking. Given the recent global events such as the pandemic and economic downturns, many individuals face significant mental health challenges and pressures, making…
Written by Sabrina Martinez, updated and revised by Sara Jokela 4/3/2025. Marketing for behavioral health services can be difficult. Creating a cohesive plan that integrates SEO optimization, blogging, social media content, and a memorable ad campaign is time-consuming and hard to do effectively. It becomes increasingly harder to accomplish good marketing when there are restrictions…
Written by JD Dawley, updated by Sara Jokela 1/2/25 Google advertising is the quickest and easiest way to get your mental health clinic on the first page of the search engine results page (SERP!) With pay-per-click advertising on Google, increasing brand awareness, generating leads, and gaining conversions get accelerated. In order to make your marketing…
Over the last few years, there has been an uptick in people searching for mental or behavioral health services. The online movements that encourage people to speak openly about issues they’re facing have made some feel better about asking for help. While this shift in societal perspective is great, there is now a huge disparity…
You have several options when it comes to marketing your mental health practice. You can do the marketing yourself, hire someone in-house to do it, hire a freelance marketer, or utilize a digital marketing agency. While the option of keeping it in-house might be appealing, it could limit the growth of your practice in the…
Written by Sabrina Martinez, updated and revised by Sara Jokela 4/3/25. As a therapist, you’re used to connecting with people and establishing relationships that allow your clients to heal, grow, and enjoy a more fulfilling life. However, your ability to help more people and build trust from the get-go hinges on you how you market…
Originally published by Beacon Media + Marketing. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 07/24/23. Behavioral health services really make a big difference in helping people improve their physical and mental well-being. For example, whether someone’s dealing with addiction, substance abuse, food disorders, or negative relationship patterns, there are so…
*Originally published by*Beacon Media + Marketing. Updated and revised by Sara Jokela December 19th, 2024. Marketing can pose quite a challenge for any business, requiring a blend of creativity and effectiveness. However, when it comes to mental health marketing, things can get even trickier to grasp and execute successfully. Notably, the pandemic of 2020 ushered…
Many therapists can use therapist directories to help gain new clients. It can be an effective way to reach people actively looking for help. However, this may not be enough to reach new clients in your area or people who need help. Online tools like Google My Business can help people find your clinic when…
While there has been a major uptick in the number of people accessing teletherapy and online mental services, there is still just as many people visiting mental health practices in person. As you look to grow your client base, you need to make sure that people looking for therapy in your local area can find…
Social media platforms are no longer just a place to watch cute cat videos and post what you ate for lunch that day. They have evolved into an effective spot for businesses to market their products or services online and develop a deeper connection with their customers. And for many businesses, a great social media…
