Beacon Media + Marketing
Creating a work-life balance isn’t a new thing. And it could honestly go without saying that many people are desperately trying to find this balance – and they have been for a while. Just like the great resignation that we saw occur during 2020 when the pandemic caused many people to rethink their lives –…
The competition for consumer attention has never been as vast as it is in the modern digital age. And with the average consumer’s attention being directed and redirected thousands of ways any given day, compassionate messaging has become extremely valuable – and necessary. Successful marketing is often the product of a recipe containing many essential…
Marketing your pediatric therapy practice with the wrong strategy can feel like you’re just not getting through to people. Or worse, you’re met with outright rejection. Here’s the thing – promoting therapy services for children requires unique strategies when marketing to adults. For one, your target audience is parents and caregivers, and that makes things…
With mental health gaining awareness and being destigmatized, it’s never been easier to scale a psychotherapy practice. However, if you box mental health marketing into more traditional practices or even try and copy conventional health marketing, your results will fall flat. Some businesses have cracked the code for marketing within this unique industry, and we…
No, it’s not as simple as just creating a masculine-style color palette to draw people in. It can be frustrating to find that just because something is critical, it doesn’t make it easy to market. You likely know this all too well when trying to market your health services to men. There are many alarming…
Wait! Stop writing that next blog post (or at least take a long, thoughtful pause). Although mental health blogging can be a great way to boost your SEO rankings and reach people online, every skilled marketer will tell you that the key to successfully growing your business and making in impact is having a wide…
Marketing your behavioral health business is a complicated and tricky field to navigate. You have to learn how to reach your target audience and make a connection with them. And if you’re using digital marketing, you have seconds to catch the attention of your potential clients. If you’re not personally meeting these clients, it can…
If you can use advertising to get people to your behavioral health website, does organic website traffic still matter? Yes! While getting people to your website organically can take more time and effort to do, you’ll reap many long-term benefits. Organic website traffic comes from unpaid methods like having an SEO-friendly website, ranking for a…
Originally published by Beacon Media + Marketing. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 07/17/23. As a mental health practice owner, gaining more clients and expanding your practice is a given. Actively and intentionally marketing your clinic is one of the best ways to reach (and connect with) your desired…
Originally written by Sabrina Martinez, Content Manager, revised by Jennifer Gracey 6/23/23, updated and revised by Sara Jokela 11/27/24. When marketing your mental health practice, creating a cohesive marketing strategy is a multifaceted undertaking. Given the recent global events such as the pandemic and economic downturns, many individuals face significant mental health challenges and pressures, making…
Marketing for behavioral health services can be difficult. Creating a cohesive plan that integrates SEO optimization, blogging, and social media content is time-consuming and hard to do effectively. It becomes increasingly harder to accomplish good marketing when there are restrictions on behavioral health advertising. You have to follow many rules and regulations that don’t interfere…
Written by JD Dawley, updated by Sara Jokela 1/2/25 Google advertising is the quickest and easiest way to get your mental health clinic on the first page of the search engine results page (SERP!) With pay-per-click advertising on Google, increasing brand awareness, generating leads, and gaining conversions get accelerated. In order to make your marketing…
