Beacon Media + Marketing
Seventy-nine percent of private practice owners and managers say that attracting new therapy clients is their top priority, according to Beacon’s 2024 State of Mental Health Marketing Report. Yet for 45% of practice owners, their biggest challenge is knowing what type(s) of marketing work best for their practice. In other words, where do you put…
If you’re a medium or large-sized mental health clinic, you have a lot of caseloads to fill. So of all your marketing efforts, you may be relying on Google and Facebook Ads to put butts in seats. But are you overspending? If you’re filling 20 seats per month and spend $20 more than you need…
Mental Healthcare, while considered a niche market, covers a vast range of areas and services, making it incredibly diverse. Each niche has its unique characteristics, nuances, and challenges. In our blog, Marketing in Healthcare: How is Healthcare Marketing Different from Marketing in Other Industries?, we highlighted this article that indicates that 90% of Americans look…
We’ve all heard it before: “New Year, New Me!” Maybe it’s even part of your latest social campaign. But while many of us focus on eating healthy, going to the gym, or spending less time online, what often goes overlooked is attending to our mental and behavioral health. As we step into a new year,…
By Jennifer Christensen CMO “Gratitude can transform common days into thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings” ~ William Arthur Ward We hear a lot about gratitude these days. But what exactly is the power of gratitude? How can practicing gratitude not only transform your entire perspective on life but…
As autumn transitions into the colder months, November emerges not only as a time of falling leaves and cooler temperatures but also as a pivotal period for raising awareness about men’s mental health. Often recognized as “Movember,” this month serves as a platform to spotlight and address the critical issue of men’s mental well-being. If…
Why Your Psychology Today Profile Matters Written by Jennifer Christensen, updated by Sara Jokela 7/09/24 Creating an engaging Psychology Today profile is more than just filling out information; it’s about crafting a personal connection with potential clients from the first click. In this guide, we’ll dive into the nuances of a standout profile that not…
Written by Jeremiah Blanchard, Content Lead, updated and revised by Sara Jokela May 7, 2025. Working in the mental health space is rewarding in so many ways. As a provider, you have the ability to help people work through challenges, change lives, and truly make a difference in the community. And as a mental health…
With the nationwide increase in mental health issues arising among teens and young adults, the need for bringing mental health awareness to teens is more important than ever. But as there is still a definite stigma surrounding seeking help for mental health issues, it can be challenging to encourage teens and parents to seek professional…
Originally written by Jeremiah Blanchard, Beacon Content Lead. Updated and revised by Sara Jokela 12/23/24. When you think of any well-known or popular brands on the market, you likely have a related image in your mind along with how you view that brand’s reputation. For instance, if you think of Nike, Gucci, or even Starbucks,…
No matter if you’ve been operating a mental health practice for a few years or over a decade, growth and expansion not only offer you the chance to develop your brand, you’ll also be able to reach out and help more people. And this is probably the reason why you started your mental health practice…
Written by Sabrina Martinez 12/27/22, updated and revised by Sara Jokela 2/20/25. Reviews have become an essential element of marketing a business – and a great way to engage with your past clients while also showing potential clients how you’ve helped others. But getting a client review for marketing a mental health practice can be…
