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Health + Wellness

How to Establish a Strong Mental Health Brand

Originally published on July 24, 2019. Updated on December 23, 2021 Every business needs a brand — even therapists. In a sea of mental health providers offering in-person therapy and teletherapy services, potential clients need to know what sets you apart. And that’s what your brand accomplishes. So how can you make sure that your…

5 Easy Steps to Website Design for Mental Health Clinics

Originally published on August 9, 2019. Updated on December 21, 2021 Your website design is your patient’s first impression of your mental health clinic. Referrals or word-of-mouth marketing may have been the primary way people found mental health providers in the past (and don’t forget the old-fashioned yellow pages). However, not surprisingly, the internet is…

3 Examples of Mental Health Website Designs That Convert

Your website is like a digital storefront for your mental health practice. While you may have mental health directories with your name and information listed, your mental health website is how you show clients the heart of what you do. And a strong mental health website design creates brand awareness, displays your services, and encourages…

5 Elements of a Successful Mental Health Blogging Strategy

At the cornerstone of every mental health marketing strategy is blogging. Social media platforms can change on the fly (you heard Facebook changed its name to Meta, right?), but blogs posts on your website are completely your own. They’re predictable, they’re free to publish, and they’re effective. A mental health blogging strategy is a valuable…

Mental Health Marketing: How To Reach Your Ideal Client

More people are seeking mental health services than ever before, which means now is the time to revamp your mental health marketing strategy and build your client base. With the COVID-19 pandemic, we’ve seen immense growth in the field of mental health, to the point that some mental health professionals are spending more time on…

Two Important Mental Health Marketing Basics

Mental health is a rapidly growing field of health care. As demand increases, it makes sense that mental health marketing increases too. Right now, more Americans are accessing mental health services than ever before – partly because the outbreak of COVID-19 has challenged us in new and different ways and partly because we’ve all become…

Learn From Real Businesses in Mental Health Marketing

Mental health marketing is an exciting space for two reasons. First, mental health providers make meaningful differences in the lives of their clients every day. That’s a truly awesome thing and, as marketers, we have so much respect for what you do. Second, therapists are an innovative group of people who are always looking for…

Mental Health Marketing Tools Every Therapist Needs

Why do we need mental health marketing? Let’s start with mental health services. Mental health services are designed to help people, often through the toughest times in their lives, so they can be happy and healthy and achieve their goals. It’s pretty straightforward – if you’re reading this blog, you’re likely to be a therapist,…

Fitness marketing 101: Making your brand stand out

The fitness industry is a crowded space, so it’s important to create a memorable brand to attract and retain customers. In order to stay competitive and relevant in today’s business environment, you need to embrace and adopt a strong fitness marketing strategy. Here are the basics you need to know. Want to set your business…

Is dental marketing worth the investment?

The U.S. Small Business Administration recommends spending 7-8% of gross revenue on marketing. Why? When it comes to dental marketing, the pay-off can be huge. An online marketing strategy does take time and money, however. As a dentist running a practice, it can be difficult to find the time and resources to effectively run an…