Marketing your behavioral health business is a complicated and tricky field to navigate. You have to learn how to reach your target audience and make a connection with them. And if you’re using digital marketing, you have seconds to catch the attention of your potential clients. If you’re not personally meeting these clients, it can…
Knowing the effectiveness of your marketing can sometimes be hard to tell. Although numbers that come back from reporting can be an indicator of the effectiveness of your strategy, that isn’t always a clear indication of the whole picture. Many people use marketing tools such as Google or Facebook advertising and use the numbers that…
If you can use advertising to get people to your behavioral health website, does organic website traffic still matter? Yes! While getting people to your website organically can take more time and effort to do, you’ll reap many long-term benefits. Organic website traffic comes from unpaid methods like having an SEO-friendly website, ranking for a…
As a mental health practice owner, you want to gain more clients and expand your practice. And marketing your clinic can be one of the best ways to reach your target audience. But you have to be specific in your marketing strategy to find clients in your area. Creating a marketing strategy that includes local…
Women’s health is a particular niche of healthcare that needs special marketing strategies. Females are often the primary decision makers in their families when it comes to mental health, and women often do their due diligence in researching the best providers and treatments available for their healthcare needs. Having a marketing campaign that really identifies…
When marketing your mental health practice, there are many facets to creating a cohesive marketing strategy that effectively captures your mental health brand. If one of your main marketing goals is to get new clients or expand your practice, PPC advertising is often the quickest and most effective way to see some serious growth …
Marketing for behavioral health services can be difficult. Creating a cohesive plan that integrates SEO optimization, blogging, and social media content is time-consuming and hard to do effectively. It becomes increasingly harder to accomplish good marketing when there are restrictions on behavioral health advertising. You have to follow many rules and regulations that don’t interfere…
How long has it been since you last updated the website design for your medical spa? Industry experts recommend updates every 2-3 years. Why? The website design industry is constantly changing with technology updates and new research findings into user experience. Combine this change with the change your medical spa undergoes as you continue to grow and evolve, and a website design update makes sense!
Originally published on September 16, 2019. Updated May 3rd, 2022 What’s the quickest and easiest way to get your mental health clinic on the first page of the search engine results page? Google advertising! With pay-per-click advertising on Google, you can increase brand awareness, generate leads, and gain conversions. And while you’ll need to invest…
For many business owners and digital marketers alike, search engine optimization is often portrayed as a mysterious process that requires insider insight to master. We’ve heard our share of “SEO tactics,” like including hidden keyword text or links on web pages or spamming other blog comments with website links. Fortunately, these tactics don’t work. And…
