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Health + Wellness

Two Important Mental Health Marketing Basics

Mental health is a rapidly growing field of health care. As demand increases, it makes sense that mental health marketing increases too. Right now, more Americans are accessing mental health services than ever before – partly because the outbreak of COVID-19 has challenged us in new and different ways and partly because we’ve all become…

Learn From Real Businesses in Mental Health Marketing

Mental health marketing is an exciting space for two reasons. First, mental health providers make meaningful differences in the lives of their clients every day. That’s a truly awesome thing and, as marketers, we have so much respect for what you do. Second, therapists are an innovative group of people who are always looking for…

Mental Health Marketing Tools Every Therapist Needs

Why do we need mental health marketing? Let’s start with mental health services. Mental health services are designed to help people, often through the toughest times in their lives, so they can be happy and healthy and achieve their goals. It’s pretty straightforward – if you’re reading this blog, you’re likely to be a therapist,…

Fitness marketing 101: Making your brand stand out

The fitness industry is a crowded space, so it’s important to create a memorable brand to attract and retain customers. In order to stay competitive and relevant in today’s business environment, you need to embrace and adopt a strong fitness marketing strategy. Here are the basics you need to know. Want to set your business…

Is dental marketing worth the investment?

The U.S. Small Business Administration recommends spending 7-8% of gross revenue on marketing. Why? When it comes to dental marketing, the pay-off can be huge. An online marketing strategy does take time and money, however. As a dentist running a practice, it can be difficult to find the time and resources to effectively run an…

Optimize your mental health marketing on social media

Social media is the perfect tool for mental health marketing. The wide variety of platforms means that you can target your preferred audience, use the whole range of digital media, and build brand loyalty. Even better, you can do most of this for free! In this post, we’ll explain our five top tips for making sure…

Simple way to use sales funnels in dental marketing

You’ve probably seen the term “sales funnel” quite a lot as you’ve been researching digital marketing online. They can be extremely powerful when you’re trying to convert leads, but how can you apply a sales funnel to your dental marketing strategy? That’s a really good question. Sales funnels works as you’d expect, by collecting as…

How functional medicine marketing can convert leads

Once you establish a strong functional medicine marketing funnel, you’ll start to see a steady stream of leads arriving in your inbox. It’s the first step to helping your practice grow to the next level. Most often, people will find your practice through search and social, where you’ll have an active presence thanks to Google…

Step-by-step orthodontics marketing plan

So you’ve made the decision to grow as an orthodontics practice. Great! Now what? You know that digital marketing is the first step to reaching prospective patients. Your website needs freshening up, you need to run Facebook Ads, and you need to boost your Google ranking. It can be intimidating and time consuming when you’re…

Managing online reviews in dental marketing

Going to the dentist involves a huge degree of trust. Often, your patients are nervous about visiting you, and they rely on you to correctly diagnose and treat any problems they may be having. It can also be very expensive, depending on what they need done and whether their insurance covers it. As such, it’s…