Beacon Media + Marketing
Even in our modern age, seeking help for mental health issues still comes with a fair degree of stigma. Not only is this a very personal and delicate matter, it can also cause embarrassment and apprehension for anyone attempting to seek out support for mental health issues. And this is true in just about every…
Originally written by Jeremiah Blanchard, Beacon Content Lead. Updated and revised by Sara Jokela 12/23/24. When you think of any well-known or popular brands on the market, you likely have a related image in your mind along with how you view that brand’s reputation. For instance, if you think of Nike, Gucci, or even Starbucks,…
We all know that Google loves rolling out new updates. And anyone in the marketing space loves digging into these new updates and nerding out on how to best apply the principles – right after we’re done freaking out. This is why last month we brought you several reasons why Google E-A-T matters, and how…
We all expect a little bit of trust in the places that we choose to do business with. After all, trust is the foundation for authentic and positive relationship building. And the same holds true when people search for information. Basically, in the same way that you’d likely be disappointed if you went to a…
Do the words fun, positivity, camaraderie, and inclusiveness speak to your company’s work culture? And do you just love showing up to work and seeing all of your employees full of energy and in great spirits? If this is the case, your amazing work culture can also be a powerful tool that you can leverage…
With mental health gaining awareness and being destigmatized, it’s never been easier to scale a psychotherapy practice. However, if you box mental health marketing into more traditional practices or even try and copy conventional health marketing, your results will fall flat. Some businesses have cracked the code for marketing within this unique industry, and we…
Wait! Stop writing that next blog post (or at least take a long, thoughtful pause). Although mental health blogging can be a great way to boost your SEO rankings and reach people online, every skilled marketer will tell you that the key to successfully growing your business and making in impact is having a wide…
We all live in an interconnected age where a large number of consumers depend heavily on social platforms in order to discover businesses and products. And many of these consumers base their purchasing decisions on a company’s online reputation as well as how engaging and intriguing its dialogue and advertising are. In fact, the hard…
Owning a business is an exciting endeavor. Honestly, it feels good, right? And you probably have great ideas for growth as all business owners should. But when you begin looking to grow your business and get the most out of your hard work and effort, you may find that the digital marketing world is a…
If you can use advertising to get people to your behavioral health website, does organic website traffic still matter? Yes! While getting people to your website organically can take more time and effort to do, you’ll reap many long-term benefits. Organic website traffic comes from unpaid methods like having an SEO-friendly website, ranking for a…
Originally published by Beacon Media + Marketing. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 07/17/23. As a mental health practice owner, gaining more clients and expanding your practice is a given. Actively and intentionally marketing your clinic is one of the best ways to reach (and connect with) your desired…
Originally published by Sabrina Martinez, Content Manager. Updated and revised by Sara Jokela, 11/16/24. For many business owners and digital marketers alike, search engine optimization is often portrayed as a mysterious process that requires insider insight to master. We’ve heard our share of “SEO tactics,” like including hidden keyword text or links on web pages or…
