Beacon Media + Marketing
LinkedIn has become one of the most widely used Social Media platforms for many professionals. Unfortunately, we still notice that people, especially in the insurance fields, aren’t fully utilizing the tools that LinkedIn provides to make their profiles really stand out. Some numbers for you to consider: 60,000 – Humans process visuals 60,000 times faster…
Geofence marketing and geofencing apps use invisible boundaries to target nearby customers with surveys and coupons and it is an emerging powerhouse marketing technique for small and large businesses. As a marketer, when I look at the benefits of geofencing technology, I honestly get really, really excited. If you are a business owner or responsible…
There is frequently a lot of confusion between Inbound Marketing, content marketing, and social media marketing. What are the differences? Are they the same? Which one do I need for my business? How much is it going to cost me? Believe me, we understand the confusion. The marketing industry has been changing very rapidly for a…
Email marketing is a critical component of a successful Inbound Marketing campaign. It is a tried-and-true method to connect with prospects, clients, vendors. There are as many email marketing software solutions as there are social media platforms and often they are just as confusing. The key is often to find the sweet spot between prices,…
This app is gaining popularity daily and has an incredible subscribing rate for users. Welcome to Snapchat. Maybe you’ve heard of the simple picture sending messaging app and its main audience of mainly millennials? Whether you’ve discovered this selfie centered app, or seem stuck using just one social media platform; you’ll soon see this app…
We very frequently get asked by small and medium sized business owners if they should keep their ad in the Yellow Pages. 95% of the time our answer is no, there is really no legitimate reason to have an ad in the printed phone book. At one time the Yellow Pages was the go to…
How is Pinterest Changing the Online Shopping Game? You may be aware that earlier this year Pinterest went from being a dangerous time warp, to an addictive online shopping experience, with the addition of buyable pins. The page has just added a new feature that will affect the wallets of Pinners all over the world.…
Social Media is expanding at a constantly increasing pace. It’s hard enough to keep up with the variety of platforms and the different ways that you communicate on them. Then you add in the need to create advertisements for each of them in the mix and suddenly your day is lost in front of your…
Since its creation, Google+ has had difficulty really catching on. Because of this, Google has been focusing on listening to user feedback. You may have noticed recently that Google+ has changed a few things by detaching it from other services it had been connected to previously. The focus is shifting to Collections and Communities, allowing…
What is a landing page and how can it benefit your medical practice’s website? You may have a beautifully crafted website that contains valuable content and educational blogs; however, it is easy for visitors to get lost in all the noise. Creating landing pages is the best way to avoid visitors bouncing off of your website.…
So, there’s the question. It’s one client rarely asks us out loud, but are often thinking about. “Am I paying too much for this online SEO stuff and how can I find out?” To best answer that question, I want to explain my background a bit and why I am so fascinated by and love…
When it comes to Twitter and hashtags (#), many Alaskan Businesses (or Alaskan users) feel like it is the ‘last frontier’ of social media channels; it is an unknown and often avoided. This doesn’t mean there’s not a Twitter market for Alaskans, or that residents of Alaska aren’t tweeting, it simply showcases that Alaska is…
