What is a landing page and how can it benefit your medical practice’s website?
You may have a beautifully crafted website that contains valuable content and educational blogs; however, it is easy for visitors to get lost in all the noise. Creating landing pages is the best way to avoid visitors bouncing off of your website. You want to keep visitors’ on your site, exploring the services your clinic offers.
There are two main types of landing pages:
1) Click Through Landing Pages: The purpose of this page is to encourage visitors to click through to another page. A common example is a product or service page that provides information to the visitor that can lead them to towards making a purchase. The next page would be a shopping cart or registration page. Having the landing page, a step before the shopping cart, increases conversions by providing information that helps the visitor make an informed decision.
2) Lead Generation Landing Pages: These pages are used to capture useful visitor information. The form can be as simple as asking for their name and email address. From there you can create a connection via email to continue future marketing. The forms are strategically tailored to gain personal data without damaging the conversion rates.
What are the benefits?
The visitors can find the landing pages through a Pay Per Click ad on Google, a Facebook ad, or a sponsored/promoted post, leaning them to your site. The addition of these product/service pages will not only create a better user experience for your visitors but will also increase the conversion rates for your products or services, nothing but a “win-win” for both parties.
At Beacon we work with a variety of medical clinics to develop landing pages that help convert leads and increase calls to your offices. Give us a call at 907-563-6008 or email us at [email protected] and we’ll chat.