Beacon Media + Marketing
For a lot of people, advertising on Google seems like a no-brainer, but many people may wonder how effective it really is. In this blog, we’ll show you that Google Ads really are effective. It’s a very powerful tool to help your school reach new students. If you don’t already believe that Google advertising is…
Consistency. If there is one word that encapsulates the secret to education marketing, it’s consistency. We at Beacon Media + Marketing recommend that a weekly blogging strategy is best, but many of our clients have seen success with a minimal schedule of one blog per month! Although you can see results with this more minimal strategy,…
Alaskan businesses are facing unprecedented times. Many have been forced to temporarily close their doors. Many have transitioned to working from home as best they can. Many are looking outside the box to see how they can keep trading in the midst of a health crisis. Some have found themselves able to help their communities…
The past few weeks have radically transformed the way Americans work. Working from home has been steadily increasing in popularity as internet infrastructure improves and increasing numbers of employers accept the idea as a way to decrease overheads, retain talent and boost morale. U.S. Census data indicated that about 5.2 per cent of Americans worked…
The last four days have seen something phenomenal happen in Alaska. More than 1,800 people from all around the state have picked up their sewing kits, united by a common cause: to make as many surgical-style masks as possible in the coming weeks. Alaska Mask Makers is the brainchild of Anchorage businesswoman Lorie Hardin, who…
Lots of us are working remotely at the moment. Those who can are taking their businesses online, staying home, and advising their employees to do the same. It can be a pretty big disruption to your normal workflow, especially if it’s new to your business and you don’t have any structure in place. Here are…
Let’s take a look at some examples. The global shutdown measures that have been implemented as a result of the current outbreak have impacted every aspect of life in the affected areas and had a ripple effect around the world. However, crises such as this have led to some remarkable leaps forward for humanity in…
The global response to the recent virus outbreak has been astonishing, with many schools, businesses, and public services shutting down, or people being advised to practice “social distancing.” Many business owners have suddenly found themselves working from home… and advising their employees to do the same. Working remotely is a big change, and it can…
Lake Tahoe is a popular tourist destination, with over 2.7 million visitors per year. If you’re a small business owner in the Lake Tahoe area you may be wondering how you can capitalize on the ever-growing tourist industry. It has a great variety of tourist attractions, from the stunning natural beauty and hiking trails, such…
Lots of businesses advertise online, and there’s a good reason why. Online advertising allows you to identify and target potential customers to maximize the impact of your campaigns. After all, there’s no point advertising boiler installation services to someone who is renting a small apartment in a multi-story building. This field is growing every year.…
Whether you’re shivering through an Alaskan winter or sweating through a Nevada summer, HVAC businesses offer essential services right around the United States. When a customer’s system breaks down on the coldest night or the hottest day of the year, there’s no-one they’ll be happier to see than YOU. After all, no-one else can offer…
Originally published on July 20, 2015. Updated on March 4, 2020. Back in the 1960s, marketing was relatively straightforward. Let’s be real, you’re probably picturing the orange tones and box pleats of the advertising world featured in the TV show Mad Men, complete with boardroom discussions, concept presentations and an expensive media buy. The industry was…
