Beacon Media + Marketing Awarded 2023 INC 5000 + 2023 Communicator Award For Best Website in Healthcare Category + Best UX Design + 2023 Clutch Champion Award

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Best practice for tourism website design in 2020

Website design for tourism businesses is really fun. It’s an opportunity to showcase the best of your local area, explain why it’s unique, and educate visitors (i.e. your potential customers) about the types of experiences that you have to offer. The best part is that because tourism is an innately visual industry, you can play…

3 ways to boost traffic to your website (it’s not just SEO anymore)

Originally published on July 5, 2016. Updated on May 13, 2020. Wouldn’t it be great if generating leads online was as simple as building a shiny new website? Of course, a shiny new website helps. In fact, the first step to any successful online marketing campaign is to create a website, because it will form…

10 tips to improve your website’s ranking on Google

Originally published on March 6, 2017. Updated on May 12, 2020. The statistics are undeniable – these days, consumers look to the web for information before making a decision on where to spend their hard-earned money. Every day, your prospective customers are reading Google reviews and Facebook recommendations to find the business that is going…

5 website design trends you need to watch this year

Originally published on February 21, 2017. Updated on May 11, 2020. Websites are the digital version of a storefront. Often, they’re the first impression you make on a prospective customer, so it’s important to make the right one. We recommend re-designing your website every 2-3 years to ensure you’re up-to-date with the latest styles and…

9 telltale signs it’s time to re-design your website

Originally published on June 5, 2018. Updated on May 8, 2020. Technology is constantly evolving, which means digital marketing is constantly evolving. Every update brings a new way of connecting with prospective customers. It could be a new tool, like a website plug-in that will make it significantly easier to follow-up leads, or a new…

Lead generation: Is your website making money?

Originally published on July 20, 2016. Updated on 7 May, 2020. There are lots of different types of websites, but we can generally break them into two categories: the old online brochure, and the new lead generation tool. The truth is, however, that your website should work for you. It should capture people’s interest, make…

Huge opportunity for functional medicine practices in 2020

Recent months have highlighted the importance of health, and the fact that we so often take it for granted. Everyone has been forced to slow down, take stock, and contemplate the directions our lives are taking. It’s caused many of us to re-evaluate our priorities, including the way we see our health. This process is opening up a tremendous marketing opportunity for functional medicine practices.

Facebook vs. LinkedIn: Which one is the B2B marketing winner?

Originally published on August 16, 2016. Updated on May 6, 2020. Facebook and LinkedIn are both social media juggernauts and they’re both competing for the B2B marketing dollar. Which one is the best? More specifically, which is the best for your business? If you’re like most busy business owners, you only have a limited amount…

Inbound marketing is a perfect fit for functional medicine

Originally published on June 21, 2018. Updated on May 5, 2020. Inbound marketing and functional medicine are a perfect match. Inbound marketing, also known as content marketing, focuses on the brand story and we rarely find more sincere, heartfelt and compelling stories than in the functional and naturopathic medicine fields. If you’re reading this and…

Future of America’s professional services

Workplaces around the United States are starting to re-open. One by one, cafes are re-opening the doors, nail salons are welcoming customers, retail stores are dusting off the shelves. The first office workers are resuming the daily commute, awkwardly trying to maintain a six-foot gap in tiny elevators and trying to figure out exactly what’s…

Social media networking vs. word-of-mouth networking

Originally published on April 10, 2017. Updated on May 4, 2020. Does word-of-mouth networking even work anymore? Or has it been replaced with digital or social media networks? We hear this question a lot. We believe they are both integral to any business’s marketing plan and should be strategically planned and implemented. Networking is an…

Will tourism return in 2020?

No-one could have foreseen the closure of the tourism industry, but restrictions are lifting and consumers are eager for a change of scenery. Many businesses in this sector have experienced significant challenges, but it comes with an unprecedented opportunity to grow market share. The industry has changed, big time, and every tourism business is starting…