10 tips for optimizing your social media presence January 16, 2020Originally published on June 18, 2015. Updated on January 16, 2020. Social media has exploded in recent years. It’s now an essential element of every successful digital marketing strategy, because it allows you to connect directly with your clients and customers. This is very valuable when it comes to brainstorming ideas, solving problems, collecting feedback…
The Connected CEO: Part 1 May 31, 2019Originally published on July 18, 2013. Updated on May 31, 2019. Is it important for CEOs to be active on social media? My answer to this question is a resounding YES! Social media is here to stay, and it’s becoming more and more critical to our communication systems. While I believe there are some legitimate…
The Connected CEO: Part 2 March 31, 2019Originally published on August 3, 2013. Updated on May 31, 2019. So you want to be a connected CEO? You want to take the plunge? Great! But where do you actually start? Corporate social media 101 Make sure your company has a social media policy that both the PR and HR can agree and live…
13 Inbound Marketing Stats Your CFO Will Love May 8, 2017“67% of the buyers journey is now done digitally.” -Sirus Decisions The value of Inbound Marketing is unequivocal, and there is no denying the preponderance of evidence the data shows us (channeling my inner Law & Order here). When done correctly, inbound marketing is far and away the ROI champion in the marketing arena. There…
4 Social Media Trends To Get on Board With July 13, 2015Social media is an ever-changing entity that requires a lot of attention to keep up with. According to Statista, 73% of Americans have some sort of social network profile. Though it may be tough to stay on top of, social media is a crucial component to your companies’ success. Mobile Usage: As technologies advance, people…