Stop Treating LinkedIn Like an Online Resume (Please) March 12, 2021LinkedIn is the dark horse of social media marketing. If’s not as sexy as Facebook. Not as flashy as Instagram. Not as in-your-face as Twitter. For many people, it hums along semi-forgotten in the background – and yet, it can yield amazing results for small and medium-sized businesses. LinkedIn isn’t like other social media platforms.…
10 tips for optimizing your social media presence January 16, 2020Originally published on June 18, 2015. Updated on January 16, 2020. Social media has exploded in recent years. It’s now an essential element of every successful digital marketing strategy, because it allows you to connect directly with your clients and customers. This is very valuable when it comes to brainstorming ideas, solving problems, collecting feedback…
The Connected CEO: Part 1 May 31, 2019Originally published on July 18, 2013. Updated on May 31, 2019. Is it important for CEOs to be active on social media? My answer to this question is a resounding YES! Social media is here to stay, and it’s becoming more and more critical to our communication systems. While I believe there are some legitimate…
The Connected CEO: Part 2 March 31, 2019Originally published on August 3, 2013. Updated on May 31, 2019. So you want to be a connected CEO? You want to take the plunge? Great! But where do you actually start? Corporate social media 101 Make sure your company has a social media policy that both the PR and HR can agree and live…
13 Inbound Marketing Stats Your CFO Will Love May 8, 2017“67% of the buyers journey is now done digitally.” -Sirus Decisions The value of Inbound Marketing is unequivocal, and there is no denying the preponderance of evidence the data shows us (channeling my inner Law & Order here). When done correctly, inbound marketing is far and away the ROI champion in the marketing arena. There…
4 Social Media Trends To Get on Board With July 13, 2015Social media is an ever-changing entity that requires a lot of attention to keep up with. According to Statista, 73% of Americans have some sort of social network profile. Though it may be tough to stay on top of, social media is a crucial component to your companies’ success. Mobile Usage: As technologies advance, people…
Pinterest Offers “Buyable Pins” [A Look At How It Works] June 16, 2015That’s right, your wishes have been granted. You can now buy things directly from Pinterest! As a customer, this makes things so much easier. Every pin accompanied by a blue price tag is available for purchase. You can even see color availability directly on the app! Once you decide to buy something, just click the…
Back to School, Back to Business: 3 simple tips for growing your business August 20, 2014We’ve noticed a trend in the past few years that this time of year our clients tend to refocus, reengage, and start digging in deep to their business growth. It’s no coincidence that it matches the time that kids are going back to school. Whether you have more free time because the kids are now…
Are You Easily Pinfluenced? January 25, 2013No doubt your company has made themselves known on Facebook by now. Maybe you’ve even ventured further and created a Twitter account? If you just nodded your head yes then congrats! You’re well on your way to expanding your customer base and how you interact with them. When used right, each social media “tool” can…
Put the Graphic Into Infographic January 18, 2013We are a visual society that consumes digital data at an insane rate. One of the best ways to communicate large amounts of data is an infographic. Offer precise and compelling data. Choose the data you would like to share and simplify it into numbers, graphs, and icons. Only share information that is relevant and…