“67% of the buyers journey is now done digitally.” -Sirus Decisions The value of Inbound Marketing is unequivocal, and there is no denying the preponderance of evidence the data shows us (channeling my inner Law & Order here). When done correctly, inbound marketing is far and away the ROI champion in the marketing arena. There …
Social media is an ever-changing entity that requires a lot of attention to keep up with. According to Statista, 73% of Americans have some sort of social network profile. Though it may be tough to stay on top of, social media is a crucial component to your companies’ success. Mobile Usage: As technologies advance, people …
Facebook, Twitter, Pinterest, whatever your favorite – All of these social media platforms are very important to, not only individuals socially, but successful businesses as well. Just as all businesses are different, so are the uses and goals of social media. There are many purposes for social media, some of which are building brand awareness, …
That’s right, your wishes have been granted. You can now buy things directly from Pinterest! As a customer, this makes things so much easier. Every pin accompanied by a blue price tag is available for purchase. You can even see color availability directly on the app! Once you decide to buy something, just click the …
Pinterest Offers “Buyable Pins” [A Look At How It Works] Read More »
We’ve noticed a trend in the past few years that this time of year our clients tend to refocus, reengage, and start digging in deep to their business growth. It’s no coincidence that it matches the time that kids are going back to school. Whether you have more free time because the kids are now …
Back to School, Back to Business: 3 simple tips for growing your business Read More »
So you want to be a connected CEO? You want to take the plunge? “Where do I start?” you might ask. Well here are some tips on being an effective, connected CEO. Make sure your company has a social media policy that both the PR and HR can agree and live with. Then stick to …
Is it Important for CEOs to be Active on Social Media? My answer to this question is a resounding YES! Social media is here to stay and is only becoming more and more critical to our communication systems. While I believe there are some legitimate concerns, they are far outweighed by the benefits. According to …
No doubt your company has made themselves known on Facebook by now. Maybe you’ve even ventured further and created a Twitter account? If you just nodded your head yes then congrats! You’re well on your way to expanding your customer base and how you interact with them. When used right, each social media “tool” can …
We are a visual society that consumes digital data at an insane rate. One of the best ways to communicate large amounts of data is an infographic. Offer precise and compelling data. Choose the data you would like to share and simplify it into numbers, graphs, and icons. Only share information that is relevant and …
Hello there Beacon blog readers! Here’s the first blog from your local print-world maven. I must make a confession: I’m a type fiend. When I receive emails from MyFonts News, I have to do my best to not short circuit my keyboard with irrepressible drool. Just picture most women’s reaction to Jimmy Choo shoes and …
