Originally published on December 7, 2018. Updated on April 29, 2020. A digital marketing strategy for private education institution should focus on connecting with the customer at every stage of the buying cycle. Most of your potential students and their parents will move through some or all of the four stages. It is important to…
Originally published on July 20, 2015. Updated on March 4, 2020. Back in the 1960s, marketing was relatively straightforward. Let’s be real, you’re probably picturing the orange tones and box pleats of the advertising world featured in the TV show Mad Men, complete with boardroom discussions, concept presentations and an expensive media buy. The industry was…
Originally published on July 18, 2013. Updated on May 31, 2019. Is it important for CEOs to be active on social media? My answer to this question is a resounding YES! Social media is here to stay, and it’s becoming more and more critical to our communication systems. While I believe there are some legitimate…
Originally published on August 3, 2013. Updated on May 31, 2019. So you want to be a connected CEO? You want to take the plunge? Great! But where do you actually start? Corporate social media 101 Make sure your company has a social media policy that both the PR and HR can agree and live…
Meeting the challenge of integrating digital and traditional marketing…the struggle is real! We can pretty much all agree that digital marketing is here to stay. Websites, SEO, social media marketing, blogging, pay-per-click, email marketing, digital ads, video content; it all comes together to form digital marketing. And many businesses are struggling to integrate their traditional…
Facebook has been rolling out it’s live streaming video feature in waves for the last four months. Live let’s you connect with real-time video to your friends, fans, and followers on Facebook. It is currently available to people with an iPhone and has been available to celebrities, athletes and other verified public figures via the Mentions app…
How is Pinterest Changing the Online Shopping Game? You may be aware that earlier this year Pinterest went from being a dangerous time warp, to an addictive online shopping experience, with the addition of buyable pins. The page has just added a new feature that will affect the wallets of Pinners all over the world.…
Since its creation, Google+ has had difficulty really catching on. Because of this, Google has been focusing on listening to user feedback. You may have noticed recently that Google+ has changed a few things by detaching it from other services it had been connected to previously. The focus is shifting to Collections and Communities, allowing…
Contact: [email protected] 907-563-6008 FOR IMMEDIATE RELEASE BEACON Media + Marketing is Alaska’s first HubSpot partner and reseller. Anchorage, AK (July 2, 2013) – BEACON Media + Marketing announces it’s partnership with HubSpot, an international inbound marketing expert. HubSpot’s all-in-one marketing software helps more than 8,000 companies in 56 countries attract leads and convert them into…
Knowing which file type to send to your design team (and how to send it) can end up saving you some time and headaches in the long run. But what exactly are “vectors”? And why does “ppi” even matter? Here is our handy guide to help clarify some of our design terms! Logos come in…
