Beacon Media + Marketing
When you think of any well-known or popular brand on the market, you likely have a related image in your mind along with how you view that brand’s reputation. For instance, if you think of Nike, Gucci, or even Starbucks, you can probably envision their logo and your perception of the brand itself – also…
We all know that Google loves rolling out new updates. And anyone in the marketing space loves digging into these new updates and nerding out on how to best apply the principles – right after we’re done freaking out. This is why last month we brought you several reasons why Google E-A-T matters, and how…
We all expect a little bit of trust in the places that we choose to do business with. After all, trust is the foundation for authentic and positive relationship building. And the same holds true when people search for information. Basically, in the same way that you’d likely be disappointed if you went to a…
How much does a new website cost? Should you consider making your website or hiring a freelancer? What value does a marketing agency bring when creating your website? In this blog, we’ll dig into why a website matters and what factors to look for when hiring someone for website design. We’ll also cover what factors…
Are you afraid that putting pricing on your website could turn people away? Could having transparent pricing on your website hurt your business or decrease conversions? You may feel reserved about listing your prices and turning people away. Or you want to be upfront with them but aren’t sure how you should list your prices.…
Your website is one of the most important factors to gain new clients. It’s essential to have a website that leaves a good impression, exuberates your brand, and allows potential clients to schedule an appointment with you easily. Your website should be the top-ranked result when people search for therapists in their area. And most…
Originally published by Sabrina Martinez, Content Manager. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 06/15/23 The vast majority begin their search for a therapist online. The first stop most make when researching potential mental health providers is a clinic’s website. This is why having a well designed website for your…
There is so much more to blogging than just trying to get a piece of content up on your website. Businesses tend to get wrapped up in meetings and are constantly on the go, which makes it difficult to really take the time to sit down, research the topic, and actually put in the effort…
There’s a big difference between good copywriting and bad copywriting. A huge difference. A massive difference. A monumental difference. But it’s about more than just choosing the right words for the job, it’s about connecting with your audience and persuading them to act. In this guide, we tell you everything that you need to know…
This year is all about growth. Who’s with us? So much has been written about 2020, and all of the lessons we learned, but I think we can all agree that for the most part, it felt like collectively pushing water uphill. (Hello, by the way! My name is Kirrily and I’m the Content Manager…
Regularly redesigning your website is important for a successful online presence. Why? Experts recommend a redesign every 2-3 years because things like products, staff, fashions, and best practices all change so rapidly in business and online. We’re going to take you through the process we use, here at Beacon Media + Marketing. We have 20…
Experts recommend that you redesign your website every 2-3 years. Why? Because product changes, staff changes, fashion, and best practices all change rapidly in business and online. It’s also a perfect time for a new website for your arctic tourism agency because tourism is one of the few growing industries in Alaska! This means now…
