Beacon Media + Marketing
We’ve all heard it before: “New Year, New Me!” Maybe it’s even part of your latest social campaign. But while many of us focus on eating healthy, going to the gym, or spending less time online, what often goes overlooked is attending to our mental and behavioral health. As we step into a new year,…
In the digital age, where we’re so accustomed to information being a short click away, a well-designed website becomes a crucial gateway to generating new client growth — especially in the world of behavioral health. As such, the art of behavioral health website design goes beyond aesthetics; it involves creating a user-friendly and empathetic virtual…
Marketing your behavioral health business is a complicated and tricky field to navigate. You have to learn how to reach your target audience and make a connection with them. And if you’re using digital marketing, you have seconds to catch the attention of your potential clients. If you’re not personally meeting these clients, it can…
If you can use advertising to get people to your behavioral health website, does organic website traffic still matter? Yes! While getting people to your website organically can take more time and effort to do, you’ll reap many long-term benefits. Organic website traffic comes from unpaid methods like having an SEO-friendly website, ranking for a…
Written by Sabrina Martinez, updated and revised by Sara Jokela 4/3/2025. Marketing for behavioral health services can be difficult. Creating a cohesive plan that integrates SEO optimization, blogging, social media content, and a memorable ad campaign is time-consuming and hard to do effectively. It becomes increasingly harder to accomplish good marketing when there are restrictions…
Over the last few years, there has been an uptick in people searching for mental or behavioral health services. The online movements that encourage people to speak openly about issues they’re facing have made some feel better about asking for help. While this shift in societal perspective is great, there is now a huge disparity…
Originally published by Beacon Media + Marketing. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 07/24/23. Behavioral health services really make a big difference in helping people improve their physical and mental well-being. For example, whether someone’s dealing with addiction, substance abuse, food disorders, or negative relationship patterns, there are so…
*Originally published by*Beacon Media + Marketing. Updated and revised by Sara Jokela December 19th, 2024. Marketing can pose quite a challenge for any business, requiring a blend of creativity and effectiveness. However, when it comes to mental health marketing, things can get even trickier to grasp and execute successfully. Notably, the pandemic of 2020 ushered…
