Ahh, new customers. The best thing in the business world. It’s a surefire way to tell your marketing strategy is working and that your business is on the cusp of scaling up. Exciting times! Get your marketing strategy right, and each new customer could become a lifelong patient. Do it wrong, however, and you may…
Workplaces around the United States are starting to re-open. One by one, cafes are re-opening the doors, nail salons are welcoming customers, retail stores are dusting off the shelves. The first office workers are resuming the daily commute, awkwardly trying to maintain a six-foot gap in tiny elevators and trying to figure out exactly what’s…
Originally published on November 21, 2017. Updated on April 21, 2020. What is a corporate brand? It doesn’t matter if your company operates on an international, national, regional, state, city, or neighborhood level; no matter the size, you have a brand. It really doesn’t matter if you have invested millions or nothing at all in…
Every year, as your school is recruiting the next incoming cohort of students, you’re competing with many other schools to attract the best and brightest. It’s important to have a strong online presence. The key factor which links both your online and physical marketing is your brand. At Beacon Media + Marketing, we’ve been creating…
Perhaps you’ve heard that tourism is one of the few growing industries in Alaska, according to this 2016 report. This is partly the result of a lessening of the severity of the climate (the Arctic is warming twice as fast as the rest of the world) and so-called “last chance tourism.” If you want to…
“Show, don’t tell” is an idiom commonly used by writers of all stripes. The idea itself is simple: don’t tell your readers what to think, feel, or expect about your topic. Instead, you want to “show” them the data, facts, and evidence as concisely and as powerfully as possible. When done well, you are far…
Whether you decided to create your own logo or you have a custom company logo professionally designed, you will have to face the decision of color. As humans, we are hardwired to respond emotionally to colors, so it’s worth putting some careful consideration into what you want to communicate with the colors in your logo…
Originally published on April 9, 2018. Updated on April 21, 2020. The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”…
Here at BEACON, our social media content creators use the website Canva.com to streamline the creation of online graphics. It’s actually a really great program for those with little to no graphics training but it, unfortunately, has one flaw: the amount of fonts available are overwhelming! As the Type Wizard on staff (think they’d mind…
Knowing which file type to send to your design team (and how to send it) can end up saving you some time and headaches in the long run. But what exactly are “vectors”? And why does “ppi” even matter? Here is our handy guide to help clarify some of our design terms! Logos come in…
