Beacon Media + Marketing was awarded Best Logo, Best Marketing Campaign, and Best Website in the AMA Alaska Chapter Prism Awards!

Branding + Design

Defining Success With Marketing Goals: Examples, Strategies, and Measurement

No matter the industry you’re operating in, whether in healthcare, finance, tech, or tourism, without the right marketing strategy your chances of meeting goals and being successful are going to be slim. But before you can define your marketing strategy and put all the moving parts into working order, you have to set realistic marketing…

Healthcare UX Design: How to Improve Conversions With a User-Friendly Website

In today’s digital age, a user-friendly website is essential for any business or organization, and the healthcare industry is no exception. With more patients relying on the internet to find healthcare providers and make appointments, it’s crucial for healthcare organizations to invest in effective user experience (UX) design for their websites. A well-designed healthcare UX…

A Guide to Personal Branding for Therapists With a Multi-Faceted Marketing Approach

When you think of any well-known or popular brand on the market, you likely have a related image in your mind along with how you view that brand’s reputation. For instance, if you think of Nike, Gucci, or even Starbucks, you can probably envision their logo and your perception of the brand itself – also…

5 Eye-Catching Examples of Professional Mental Health Logos 

Looking for inspiration as you brainstorm ideas for your new mental health logo? We’ve got you! We’ve put together a list of our favorite logos we’ve worked on that we all agree are definitely #LogoGoals. Whether you’re a new mental health business creating a new brand or an established practice looking to refresh your current…

How to Establish a Strong Mental Health Brand

Originally published on July 24, 2019. Updated on December 23, 2021 Every business needs a brand — even therapists. In a sea of mental health providers offering in-person therapy and teletherapy services, potential clients need to know what sets you apart. And that’s what your brand accomplishes. So how can you make sure that your…

Mental Health Marketing: How To Reach Your Ideal Client

More people are seeking mental health services than ever before, which means now is the time to revamp your mental health marketing strategy and build your client base. With the COVID-19 pandemic, we’ve seen immense growth in the field of mental health, to the point that some mental health professionals are spending more time on…

Two Important Mental Health Marketing Basics

Mental health is a rapidly growing field of health care. As demand increases, it makes sense that mental health marketing increases too. Right now, more Americans are accessing mental health services than ever before – partly because the outbreak of COVID-19 has challenged us in new and different ways and partly because we’ve all become…

Values-Based Marketing is the Next Big Thing

In today’s marketing world, your identity as a brand is everything. Nailing who you are is the very first step to creating a successful marketing strategy and, ultimately, a successful business. When you’re first researching marketing trends, it’s easy to get overwhelmed. There are lots of different ideas circulating on the internet, but in our…

Branding Can Define Your Purpose Beyond Profit

What makes you leap out of bed in the morning with a head full of ideas? What gives you a sense of achievement that makes you satisfied you made the right decision in going into business? How do you improve the lives of people in your community? Why do you do what you do? Businesses…

Fitness marketing 101: Making your brand stand out

The fitness industry is a crowded space, so it’s important to create a memorable brand to attract and retain customers. In order to stay competitive and relevant in today’s business environment, you need to embrace and adopt a strong fitness marketing strategy. Here are the basics you need to know. Want to set your business…