Two Important Mental Health Marketing Basics April 16, 2021Mental health is a rapidly growing field of health care. As demand increases, it makes sense that mental health marketing increases too. Right now, more Americans are accessing mental health services than ever before – partly because the outbreak of COVID-19 has challenged us in new and different ways and partly because we’ve all become…
Values-Based Marketing is the Next Big Thing February 19, 2021In today’s marketing world, your identity as a brand is everything. Nailing who you are is the very first step to creating a successful marketing strategy and, ultimately, a successful business. When you’re first researching marketing trends, it’s easy to get overwhelmed. There are lots of different ideas circulating on the internet, but in our…
Branding Can Define Your Purpose Beyond Profit February 5, 2021What makes you leap out of bed in the morning with a head full of ideas? What gives you a sense of achievement that makes you satisfied you made the right decision in going into business? How do you improve the lives of people in your community? Why do you do what you do? Businesses…
Fitness marketing 101: Making your brand stand out December 11, 2020The fitness industry is a crowded space, so it’s important to create a memorable brand to attract and retain customers. In order to stay competitive and relevant in today’s business environment, you need to embrace and adopt a strong fitness marketing strategy. Here are the basics you need to know. Want to set your business…
Why isn’t my marketing plan working? Find the right audience and maximize ROI October 16, 2020“Why isn’t my marketing plan working?” One of the interesting things about working in marketing is that your friends often ask for advice. The scenarios range widely. Recently I’ve been asked about where to start with marketing for an agricultural contracting company in a small country town, how a tutoring business could connect with the…
Secrets to unlocking a finance marketing brand story July 5, 2020What is a brand story? It’s a narrative about your business that inspires a positive emotional reaction. It’s not about showing and telling people about your brand, like traditional advertising, but combining facts with feelings as you explain how your business came to be and what drives you. Storytelling isn’t a new concept in digital…
Grow your practice with a bold dental marketing strategy June 22, 2020Ahh, new customers. The best thing in the business world. It’s a surefire way to tell your marketing strategy is working and that your business is on the cusp of scaling up. Exciting times! Get your marketing strategy right, and each new customer could become a lifelong patient. Do it wrong, however, and you may…
Future of America’s professional services May 5, 2020Workplaces around the United States are starting to re-open. One by one, cafes are re-opening the doors, nail salons are welcoming customers, retail stores are dusting off the shelves. The first office workers are resuming the daily commute, awkwardly trying to maintain a six-foot gap in tiny elevators and trying to figure out exactly what’s…
Why is corporate branding important? (VIDEO) April 21, 2020Originally published on November 21, 2017. Updated on April 21, 2020. What is a corporate brand? It doesn’t matter if your company operates on an international, national, regional, state, city, or neighborhood level; no matter the size, you have a brand. It really doesn’t matter if you have invested millions or nothing at all in…
Education marketing: Create a strong brand for your private school April 10, 2020Every year, as your school is recruiting the next incoming cohort of students, you’re competing with many other schools to attract the best and brightest. It’s important to have a strong online presence. The key factor which links both your online and physical marketing is your brand. At Beacon Media + Marketing, we’ve been creating…