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Education marketing: Create a strong brand for your private school

Education marketing: Create a strong brand for your private school

Every year, as your school is recruiting the next incoming cohort of students, you’re competing with many other schools to attract the best and brightest. It’s important to have a strong online presence. The key factor which links both your online and physical marketing is your brand. At Beacon Media + Marketing, we’ve been creating …

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Corporate Brand

What makes a strong corporate brand

Originally published on April 9, 2018. Updated on April 21, 2020. The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” …

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Beacon’s Complete Guide to Learning Graphic Fonts + Canva

Here at BEACON, our social media content creators use the website Canva.com to streamline the creation of online graphics. It’s actually a really great program for those with little to no graphics training but it, unfortunately, has one flaw: the amount of fonts available are overwhelming! As the Type Wizard on staff (think they’d mind …

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