Beacon Media + Marketing
“The best place to hide a dead body is on the second page of Google.” – Anonymous It is often the first question our clients ask us. “How do I get on the first page of Google?” Many times, it comes in the form of a demand. “Get me on the first page of Google.”…
Originally published on August 3, 2013. Updated on May 31, 2019. So you want to be a connected CEO? You want to take the plunge? Great! But where do you actually start? Corporate social media 101 Make sure your company has a social media policy that both the PR and HR can agree and live…
Ready to finally get a social media strategy up and running for your business? With as competitive as the Reno market is becoming, now is the time to get your social media off the ground. Our team has fine-tuned the following best practices after 20 years in the marketing business. First, we’ll cover the…
“Your website is potential customers’ first impression of your business.” – #TeamBeacon If you are like most busy business owners or marketing professionals in Reno, you probably have an outdated website that has been floating in the internet abyss for years now, just waiting for some tender loving care. Although website experts recommend a redesign…
“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos Reno, Nevada is a competitive market with a myriad of companies moving in to gain from a growing economy. Now is the time to set your business up for success with a strong branding package! This blog is…
Reno is growing. Since top tech companies like Apple, Microsoft, Amazon, and Tesla have moved into the area, businesses in supporting industries have flooded Reno to provide necessary goods and services to employees and their families. If you are one of these businesses or a business affected by the influx of competition, you have…
Looking for tips on an SEO strategy that will knock the socks off your competition and leave your customers at a loss for words? We offer some of our best next-level research and advice. Read more. Do Your Research If you want to create a knock-out SEO strategy, you need to stay current and on…
If you have been researching digital marketing strategies for your business, you have probably heard of Search Engine Optimization or SEO. SEO is the practice of using keywords and phrases to boost a company website in a search engine such as Google. But what about optimization for your social media profiles? There is a lot…
“Creating the product is half the challenge, capturing the customer’s attention is the other.” You’ve just launched your dream business. New office space, a fresh batch of employees, your favorite pen sitting on your desk… Everything is in place. There’s only one problem: You don’t have any customers. No big deal! You’ve spent the past…
Meeting the challenge of integrating digital and traditional marketing…the struggle is real! We can pretty much all agree that digital marketing is here to stay. Websites, SEO, social media marketing, blogging, pay-per-click, email marketing, digital ads, video content; it all comes together to form digital marketing. And many businesses are struggling to integrate their traditional…
Video marketing in Anchorage and beyond must be a vital part of your online or digital marketing campaign in 2017. It has become a staple of digital marketing, and if you’re not on board with it, you need to be right away. In 2017, online video accounts for 74% of all online traffic. 85% of Facebook…
“Show, don’t tell” is an idiom commonly used by writers of all stripes. The idea itself is simple: don’t tell your readers what to think, feel, or expect about your topic. Instead, you want to “show” them the data, facts, and evidence as concisely and as powerfully as possible. When done well, you are far…
