Beacon Media + Marketing
Our marketing team works hard, and most of the time it’s nose to the grindstone. We love what we do, and we do what we love. So when we have the chance to shine, blow off some steam, and highlight the great work we get to do for clients, well we’re all about that. That…
Originally published on November 2, 2016. Updated on April 21, 2020. The only constant in marketing these days is change. Trends come and go, platforms rise and fall in popularity, algorithms are constantly tweaked and best practice is ever-evolving. A few years ago, HubSpot published a video at the start of its “The State of…
LinkedIn has become one of the most widely used Social Media platforms for many professionals. Unfortunately, we still notice that people, especially in the insurance fields, aren’t fully utilizing the tools that LinkedIn provides to make their profiles really stand out. Some numbers for you to consider: 60,000 – Humans process visuals 60,000 times faster…
We are always on the lookout for new ways to improve our customers’ experiences and continue to bring more value to the table. With that in mind, we are excited to announce two new services we are rolling out in August; Call Tracking and SEO & Traffic Analytics. Call Tracking Our call tracking allows us…
We are often asked if inbound marketing or social media marketing works for general contractors, roofers, painters, landscapers and more. We always reply YES with utmost confidence and here is why. Consumers have embraced the internet as their primary resource to research products and services before making a buying decision. In fact, a recent study…
Geofence marketing and geofencing apps use invisible boundaries to target nearby customers with surveys and coupons and it is an emerging powerhouse marketing technique for small and large businesses. As a marketer, when I look at the benefits of geofencing technology, I honestly get really, really excited. If you are a business owner or responsible…
There is frequently a lot of confusion between Inbound Marketing, content marketing, and social media marketing. What are the differences? Are they the same? Which one do I need for my business? How much is it going to cost me? Believe me, we understand the confusion. The marketing industry has been changing very rapidly for a…
Beacon Media + Marketing, a leading Inbound Marketing Agency in Anchorage, Alaska, is delighted to announce the launch of their new brand identity and office locations. In conjunction with celebrating the company’s 4th milestone anniversary, Beacon Media + Marketing elected to assess the viability of the current brand amongst marketing trends and company position. The…
Beacon Media + Marketing Announces New Partner, Lisa Brest ANCHORAGE, ALASKA – Beacon Media + Marketing, Alaska’s Inbound Marketing Agency, announces a new partner and addition to the executive team, Lisa Brest. As the new VP of Finance, Lisa will be responsible for the financial control and planning for Beacon Media + Marketing. Lisa brings with…
Email marketing is a critical component of a successful Inbound Marketing campaign. It is a tried-and-true method to connect with prospects, clients, vendors. There are as many email marketing software solutions as there are social media platforms and often they are just as confusing. The key is often to find the sweet spot between prices,…
This app is gaining popularity daily and has an incredible subscribing rate for users. Welcome to Snapchat. Maybe you’ve heard of the simple picture sending messaging app and its main audience of mainly millennials? Whether you’ve discovered this selfie centered app, or seem stuck using just one social media platform; you’ll soon see this app…
We very frequently get asked by small and medium sized business owners if they should keep their ad in the Yellow Pages. 95% of the time our answer is no, there is really no legitimate reason to have an ad in the printed phone book. At one time the Yellow Pages was the go to…
