Beacon Media + Marketing
Alaska’s economy is often referred to as a “3 legged stool. Which means, jobs customary to Alaskans can fit into three primary categories, or “legs”; Petroleum, federal government, and all other sectors. What this means for those of us who have jobs that do not depend on petroleum or the federal government make up the…
As an Inbound Marketing Agency, we are often asked if inbound marketing works for medical practices and physicians. It is generally known that consumers have embraced the internet as a place to research products and services before making a buying decision. Think about the last important purchase you have made. Did your research start on…
That’s right, your wishes have been granted. You can now buy things directly from Pinterest! As a customer, this makes things so much easier. Every pin accompanied by a blue price tag is available for purchase. You can even see color availability directly on the app! Once you decide to buy something, just click the…
We live in the most exciting and disruptive communication era since the printing press. The introduction of the Internet to mainstream life in the 1990’s was the beginning of one of the most monumental changes in the way our society relates and shares information. It has provided the opportunity for creative disruption in many industries…
ANCHORAGE, AK – (December 1, 2014) Beacon Media + Marketing is excited to announce the addition of Business Development Manager, Neisha Jones, to its team. Jones has led a successful career for over 15 years in marketing, management, communications and business development. Her past endeavors include long term management positions at Nordstrom and Coach. Ms.…
It’s Thanksgiving weekend, always a good time to reflect. What amazes me is that three years ago Jennifer and I met for the first time. Some of you may have already heard this story, but I never get tired of telling it. You have to understand how small Anchorage is; we have two degrees of…
During the festive holidays of Thanksgiving and Christmas, there is often much talk about being thankful. Many of my friends have been setting the example by recording what they are thankful for daily on Facebook. There is generally more focus on conversations of helping others in need, articles written and even news stories focusing on…
Here at BEACON, our social media content creators use the website Canva.com to streamline the creation of online graphics. It’s actually a really great program for those with little to no graphics training but it, unfortunately, has one flaw: the amount of fonts available are overwhelming! As the Type Wizard on staff (think they’d mind…
We’ve noticed a trend in the past few years that this time of year our clients tend to refocus, reengage, and start digging in deep to their business growth. It’s no coincidence that it matches the time that kids are going back to school. Whether you have more free time because the kids are now…
ANCHORAGE, AK – (February 10, 2014) Beacon Media + Marketing is excited to announce the addition of Business Development & Media Director, Rita Corwin, to its team. Corwin’s history in marketing, communications and business development as well as her experience as a long time media personality makes her a particularly effective liaison between the local…
Google rolled out their Authorship program a few years back, but it seems a bit slow to catch on with mainstream businesses. This is really too bad considering some of the great ranking benefits with Google. What is Google Authorship you ask? It is a way to connect the blogs you write and publish online…
There is an old saying “nothing is as constant as change,” and this is perhaps never more true than with SEO (Search Engine Optimization). Google is constant adjusting and improving their highly secretive SEO algorithm to improve the transparency of the user online experience. Then you have the other four top search engines working to…
