Beacon Media + Marketing
Originally published on November 7, 2017. Updated on May 30, 2019. About 10 days ago, I heard a respected industry person put forward the premise that marketers are really just paid to be good bullsh** artists. Of course, there was a lot more to the conversation than that. In fact, after asking about it later,…
Thinking about launching a Google advertising campaign for your medical spa? We love that idea! Here’s why: Google has the largest market share of any search engine in the world, for a total of 1.17 billion people, or 77% of all search engine users. To put it plainly, if you want to capture your target audience where they are searching online, Google is the way to go.
If you are the owner of a medical spa and you are looking for a comprehensive guide to your social media marketing, this is for you. Our team has been marketing for medical spas for years, and we have learned a few things along the way. This guide is a compilation of our social media expertise and best practices, put together from the medical spa marketing perspective.
“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos If you are ready to brand or rebrand your medical spa and you want more than the humdrum logo you can get off a popular freelancing website for $5, this blog is for you. We are going to…
“The biggest mistake I see, is that people tend to give up…SEO (blogging) is a lifestyle, it’s a practice, it’s not a transaction…You just gotta keep going, you’re building your castle, you’re building your moat, it’s going to take time.” – Sarah Bird, CEO of Moz Publishing a blog may be the biggest thing you do…
“The best place to hide a dead body is on the second page of Google.” – Anonymous It is often the first question our clients ask us. “How do I get on the first page of Google?” Many times, it comes in the form of a demand. “Get me on the first page of Google.”…
Originally published on August 3, 2013. Updated on May 31, 2019. So you want to be a connected CEO? You want to take the plunge? Great! But where do you actually start? Corporate social media 101 Make sure your company has a social media policy that both the PR and HR can agree and live…
Ready to finally get a social media strategy up and running for your business? With as competitive as the Reno market is becoming, now is the time to get your social media off the ground. Our team has fine-tuned the following best practices after 20 years in the marketing business. First, we’ll cover the…
“Your website is potential customers’ first impression of your business.” – #TeamBeacon If you are like most busy business owners or marketing professionals in Reno, you probably have an outdated website that has been floating in the internet abyss for years now, just waiting for some tender loving care. Although website experts recommend a redesign…
“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos Reno, Nevada is a competitive market with a myriad of companies moving in to gain from a growing economy. Now is the time to set your business up for success with a strong branding package! This blog is…
Reno is growing. Since top tech companies like Apple, Microsoft, Amazon, and Tesla have moved into the area, businesses in supporting industries have flooded Reno to provide necessary goods and services to employees and their families. If you are one of these businesses or a business affected by the influx of competition, you have…
“The biggest mistake I see, is that people tend to give up…SEO (blogging) is a lifestyle, it’s a practice, it’s not a transaction…You just gotta keep going, you’re building your castle, you’re building your moat, it’s going to take time.” – Sarah Bird, CEO of Moz Should you be blogging for your orthodontics practice? Absolutely.…
