Beacon Media + Marketing Awarded 2023 INC 5000 + 2023 Communicator Award For Best Website in Healthcare Category + Best UX Design + 2023 Clutch Champion Award

Marketing Blog

5 steps to build a strong brand for your Arctic tourism business

Perhaps you’ve heard that tourism is one of the few growing industries in Alaska, according to this 2016 report. This is partly the result of a lessening of the severity of the climate (the Arctic is warming twice as fast as the rest of the world) and so-called “last chance tourism.” If you want to…

Do Google Ads work for marketing your business?

Originally published on November 27, 2015. Updated on February 6, 2020. We wish we had a dollar for every time a client told us: “I don’t shop in the ad section when I shop on-line”, or “I just scroll right past the ads”. Seriously. Google.com is the most popular website in the world. It’s been…

What are Facebook Ads and how do we use them?

Originally published on November 24, 2015. Updated on January 30, 2020. Welcome to the dark side. We have cookies. Back when Facebook Ads were first invented, they used to be called “dark posts.” They were designed so they wouldn’t show up on your business page’s normal Facebook news feed, but in the news feeds of…

Can Google Ads really help my outdoor clothing and equipment shop?

We may not be able to take you skiing, camping or hiking, but we can help you grow your outdoor clothing and equipment shop so you can help others get out there! Read on to find out how Google ads put you right in front of your customers. Google ads put your business at the…

What you need to know about blogging to help your Arctic tourism business

You may have heard that blogging is important to growing your business, and it is. Here, we are going to cover some of the reasons why it is a useful tool for marketing in the Arctic Tourism sector and give some tips and tricks on how to do it best. The main thing to remember…

Essential guide to Instagram for business in 2020

Originally published on June 27, 2013. Updated on January 23, 2020. Believe it or not, Instagram isn’t just for posting pictures of your most recent meal. Instagram offers a visual way for businesses to create a strong brand, promote their products and include their business in social media conversations. About 25 million businesses actively use…

Facebook & Google Ads: What analytics should I track?

You know you should be measuring the success of your Facebook and Google ads. You’ve probably looked at some of the analytics in an attempt to make sense of it all. Maybe you even understand some of what you’re looking at. But how do you know what Google and Facebook analytics are the most important…

How to Ramp Up Video Production at Your Orthodontics Practice

Your friendly (or not so friendly) competing orthodontics practice recently launched a video commercial on social media and everybody’s talking about it. You’ve been watching as, week after week, they share more video and get more likes, comments, reactions…and business. You know that the use of video media is skyrocketing and marketers are recommending increased…

What is marketing? A look through the eyes of a marketer

Recently, on the way to work, I heard a radio ad that caught my attention. It was for an imaging provider. They were offering the latest and greatest in imaging technology and procedures. Radio ads don’t usually catch my attention, but this one made me pause. A marketer by trade, I began to get inside my…

How to Produce Scalable, Affordable Video at Your Reno Business

Video is quickly becoming the media format with the highest marketing ROI for businesses of all sizes and industries nationwide. YouTube recently hit the 2 billion monthly active users mark, a statistic that, alongside many others, indicates internet user preference for the video medium over other digital and traditional content types. So how do small…

The Top 5 Digital Marketing Tools and Why They’re the Best

Looking for the digital marketing tools that will knock your next campaign out of the park? As a digital marketing agency, we have a lot of experience with the tools that help (and some lessons learned with the ones that hinder). Today, we only use the best. Want to know what our top 5 digital…