Beacon Media + Marketing
Recently, on the way to work, I heard a radio ad that caught my attention. It was for an imaging provider. They were offering the latest and greatest in imaging technology and procedures. Radio ads don’t usually catch my attention, but this one made me pause. A marketer by trade, I began to get inside my…
Video is quickly becoming the media format with the highest marketing ROI for businesses of all sizes and industries nationwide. YouTube recently hit the 2 billion monthly active users mark, a statistic that, alongside many others, indicates internet user preference for the video medium over other digital and traditional content types. So how do small…
Looking for the digital marketing tools that will knock your next campaign out of the park? As a digital marketing agency, we have a lot of experience with the tools that help (and some lessons learned with the ones that hinder). Today, we only use the best. Want to know what our top 5 digital…
“The biggest mistake I see, is that people tend to give up…SEO (blogging) is a lifestyle, it’s a practice, it’s not a transaction…You just gotta keep going, you’re building your castle, you’re building your moat, it’s going to take time.” – Sarah Bird, CEO of Moz Have you ever considered publishing a blog for your mental health…
Ready to go national? We’ve been waiting for you to say that. Not because we’re psychics or anything, although that would be pretty helpful for our line of work. No, we’ve been waiting because we’re so incredibly excited about how straightforward national launches are in the age of digital marketing that we’re about to…
Influencer marketing is on fire right now. According to the Digital Marketing Institute, 49% of consumers depend on influencer recommendations. “49% of consumers depend on influencer recommendations.” – Digital Marketing Institute That’s crazy! Influencer marketing is both extremely approachable to the influencer who gets paid for it and highly valuable for the business who…
Why is video marketing so important Short answer: Everybody’s doing it. No, seriously–video is huge and you are simply going to miss out on a massive portion of your target audience if you do not begin marketing your business this way. The numbers back it up. In a minute, we’re going to show you what we mean.
So your agency is telling you that you need to do a photoshoot before they start marketing your business. “Why?” You ask, a little bit annoyed. “Isn’t this what stock photography was made for?” you say, “Saving me the hassle of coordinating staff and services?” “I mean, come on, can’t you just find something that…
You’ve probably heard a lot about WordPress, but did you know that it is the most popular content management system in the world? Content Management System (CMS) – A software that allows for the creation, editing, organization, and publishing of content; typically referring to website content.
“The biggest mistake I see, is that people tend to give up…SEO (blogging) is a lifestyle, it’s a practice, it’s not a transaction…You just gotta keep going, you’re building your castle, you’re building your moat, it’s going to take time.” – Sarah Bird, CEO of Moz Ready to start blogging for your medical spa but not sure…
Originally published on July 18, 2013. Updated on May 31, 2019. Is it important for CEOs to be active on social media? My answer to this question is a resounding YES! Social media is here to stay, and it’s becoming more and more critical to our communication systems. While I believe there are some legitimate…
Originally published on January 19, 2016. Updated on May 30, 2019. “Sticks and stones may break my bones, but words will never hurt me.” That saying has been making the rounds on playgrounds for well over a century. It’s an adage that implies that words and insults can’t hurt whoever is the brunt of the…
