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Marketing Blog

The Connected CEO: Part 2

Originally published on August 3, 2013. Updated on May 31, 2019. So you want to be a connected CEO? You want to take the plunge? Great! But where do you actually start? Corporate social media 101 Make sure your company has a social media policy that both the PR and HR can agree and live…

(VIDEO) The Best Social Media Strategy for Reno Businesses

  Ready to finally get a social media strategy up and running for your business? With as competitive as the Reno market is becoming, now is the time to get your social media off the ground. Our team has fine-tuned the following best practices after 20 years in the marketing business. First, we’ll cover the…

(VIDEO) Design a Strong Website for Your Reno Business in 5 Steps

“Your website is potential customers’ first impression of your business.” – #TeamBeacon If you are like most busy business owners or marketing professionals in Reno, you probably have an outdated website that has been floating in the internet abyss for years now, just waiting for some tender loving care. Although website experts recommend a redesign…

(VIDEO) How to Brand Your Business in Reno, NV

“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos Reno, Nevada is a competitive market with a myriad of companies moving in to gain from a growing economy. Now is the time to set your business up for success with a strong branding package! This blog is…

Marketing in Reno? This Digital Strategy Is for You

  Reno is growing. Since top tech companies like Apple, Microsoft, Amazon, and Tesla have moved into the area, businesses in supporting industries have flooded Reno to provide necessary goods and services to employees and their families. If you are one of these businesses or a business affected by the influx of competition, you have…

Should I Be Blogging for My Orthodontics Practice?

“The biggest mistake I see, is that people tend to give up…SEO (blogging) is a lifestyle, it’s a practice, it’s not a transaction…You just gotta keep going, you’re building your castle, you’re building your moat, it’s going to take time.” – Sarah Bird, CEO of Moz Should you be blogging for your orthodontics practice? Absolutely.…

(VIDEO) How Can Google Advertising Grow My Orthodontics Practice?

“The best place to hide a dead body is on the second page of Google.” – Anonymous A lot of the practice managers we meet have a gut instinct that they need to be advertising on Google, but few know exactly what Google advertising is, how it works, and whether or not it can truly…

(VIDEO) Get Your Orthodontics Social Media Strategy Off the Ground!

“Nobody (not even us!) can sit in front of a blank computer screen three times a week and pull something out of our hat each time like it’s no big deal. Publishing regular content is a challenge for anyone who does not have a plan. So that is exactly what we do–we come up with…

(VIDEO) Website Design for Orthodontics – 5 Easy Steps

“Your website is prospective patients’ first impression of your practice.” – #TeamBeacon Is it time to redesign the website for your orthodontics practice? Digital marketing experts recommend that every business, practice, and organization–regardless of industry–redesign their website every 2-3 years. New products or services, staff, and even changes to website best practices can all mean…

(VIDEO) How to Brand Your Orthodontics Practice

“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos It’s time to brand your orthodontics practice. Where do you start? From discovering your unique reputation and identity to selecting the icons, fonts, and colors for your logo, we created this guide to walk you step-by-step through a…