Beacon Media + Marketing
Originally published on August 3, 2013. Updated on May 31, 2019. So you want to be a connected CEO? You want to take the plunge? Great! But where do you actually start? Corporate social media 101 Make sure your company has a social media policy that both the PR and HR can agree and live…
Friday was a great day for our business and one of our client’s business. The Inbound Marketing strategy we have put in place for this particular client has been paying off handsomely for their bottom line. In an industry that is ever changing, that is more about trial and error and a/b testing than proven…
We very frequently get asked by small and medium sized business owners if they should keep their ad in the Yellow Pages. 95% of the time our answer is no, there is really no legitimate reason to have an ad in the printed phone book. At one time the Yellow Pages was the go to…
Since its creation, Google+ has had difficulty really catching on. Because of this, Google has been focusing on listening to user feedback. You may have noticed recently that Google+ has changed a few things by detaching it from other services it had been connected to previously. The focus is shifting to Collections and Communities, allowing…
So, there’s the question. It’s one client rarely asks us out loud, but are often thinking about. “Am I paying too much for this online SEO stuff and how can I find out?” To best answer that question, I want to explain my background a bit and why I am so fascinated by and love…
Google rolled out their Authorship program a few years back, but it seems a bit slow to catch on with mainstream businesses. This is really too bad considering some of the great ranking benefits with Google. What is Google Authorship you ask? It is a way to connect the blogs you write and publish online…
There is an old saying “nothing is as constant as change,” and this is perhaps never more true than with SEO (Search Engine Optimization). Google is constant adjusting and improving their highly secretive SEO algorithm to improve the transparency of the user online experience. Then you have the other four top search engines working to…
We @ Beacon really love everything about Social Media: We love the strategy, the contests and excitement generated with every post. Social Media is exciting, fast paced and challenging. Take a look at our client, Kaleidoscape. Her Facebook page has generated a substantial following in less than 3 months. She has 754 fans, growing every…
One of my favorite quotes is by none other than the late Zig Ziglar. He said: “A goal properly set is halfway reached.” The longer I’m in the field of marketing the more Ziglar’s truth is revealed. Without a series of tangible goals, clear direction and a touch of patience, the vast and changing landscape…
