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The Connected CEO: Part 2

Originally published on August 3, 2013. Updated on May 31, 2019. So you want to be a connected CEO? You want to take the plunge? Great! But where do you actually start? Corporate social media 101 Make sure your company has a social media policy that both the PR and HR can agree and live …

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Are the Yellow Pages Obsolete?

We very frequently get asked by small and medium sized business owners if they should keep their ad in the Yellow Pages. 95% of the time our answer is no, there is really no legitimate reason to have an ad in the printed phone book. At one time the Yellow Pages was the go to …

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Organic SEO: The New Face of Change

There is an old saying “nothing is as constant as change,” and this is perhaps never more true than with SEO (Search Engine Optimization). Google is constant adjusting and improving their highly secretive SEO algorithm to improve the transparency of the user online experience. Then you have the other four top search engines working to …

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