Beacon Media + Marketing
In the critical field of mental health, connecting with your audience is not just a marketing strategy—it’s a key part of providing effective care. Mental health professionals often have to understand and engage with a wide variety of people, each with their own unique needs and experiences. This article is designed to help you identify…
In today’s digital world, the success of behavioral health clinics often depends on their ability to connect with potential clients online. A strong online presence can help build trust and drive traffic to your website, leading to higher clickthrough rates. But how can you ensure your clinic stands out in the crowded digital space? In…
LegitScript certification helps healthcare businesses prove their credibility and adhere to industry standards. It ensures that only trustworthy companies can market their services online. This guide explores the certification process, why it matters for addiction treatment facilities, and how LegitScript’s monitoring solutions enhance compliance and marketing success. Key Takeaways Understanding LegitScript and Its Role LegitScript’s…
At Beacon Media + Marketing, our journey began with a shared dream: to help small businesses navigate the rapidly evolving digital landscape. That’s why we created Beacon Light, a foundational no-nonsense approach to digital marketing that drives sustainable growth, while not overwhelming small clinics and practices.
In this article, we’ll explore the key elements of a meaningful and motivational workplace. We’ll discuss the importance of having a clear company purpose, the power of shared values, and the role of open communication. We’ll also cover some tips on creating a sense of community, belonging, and recognition that will help take your company to the next level.
The landscape of digital marketing changes quickly in today’s fast-paced business world. Achieving marketing success requires a strategic approach and expertise that may not be readily available within your organization. That’s where fractional CMO marketing teams come in. Client marketing managers offer high-level marketing leadership, and strategic insights, managing their marketing teams to drive results.…
Do you need help bringing clients into your mental health or behavioral health clinic? And are your Facebook ads not doing the job? If so, you’re not alone. Many clinics offer great services but struggle with their marketing. Even if you’re getting some results with Facebook ads, there’s likely some potential to get more juice…
Marketing ROI (return on investment) is all about figuring out how much bang you’re getting for your buck from your marketing efforts. Understanding marketing ROI is like having a roadmap for your marketing strategies. It helps you see what’s working and where to spend your money wisely. In this article, you’ll learn how to measure,…
Creating or improving your therapist website is hard. Without knowing how to improve your website, you’re working in the dark. But it’s not all bad, because there are some truly amazing therapist websites out there that you can learn from. That’s why I’ve collected thirteen of the best therapist websites on the web. Use these…
Behavioral health marketing isn’t like other industries. There are far more ethical and legal considerations than in industries like retail and home services. But the stakes are much higher. We’re talking about changing (and even saving) lives here. With stakes like this, it’s important to understand the unique challenges you’ll face. How can you overcome…
Marketing audits are crucial for the success of your mental or behavioral health clinic in 2024. Billions and billions of investment dollars have been poured into the mental health space since the pandemic. And as marketing for these niches becomes more sophisticated and competitive, you need to know: According to Beacon’s 2024 State of Mental…
Seventy-nine percent of private practice owners and managers say that attracting new therapy clients is their top priority, according to Beacon’s 2024 State of Mental Health Marketing Report. Yet for 45% of practice owners, their biggest challenge is knowing what type(s) of marketing work best for their practice. In other words, where do you put…
