Originally published on August 9, 2019. Updated on December 21, 2021 Your website design is your patient’s first impression of your mental health clinic. Referrals or word-of-mouth marketing may have been the primary way people found mental health providers in the past (and don’t forget the old-fashioned yellow pages). However, not surprisingly, the internet is…
digital marketing
Mental Health Marketing: How To Reach Your Ideal Client
More people are seeking mental health services than ever before, which means now is the time to revamp your mental health marketing strategy and build your client base. With the COVID-19 pandemic, we’ve seen immense growth in the field of mental health, to the point that some mental health professionals are spending more time on…
What to Do When You Run Out of Digital Marketing Ideas
You know that digital marketing is essential to growing your business. You’ve had a successful digital marketing campaign in place for some time. You sit down to execute the next part of your strategy. The first step is creating content, whether that’s social media posts, blogs, or video. And… nothing comes out. You sit, staring…
Secret Weapon That Will Take Your B2B Marketing to the Next Level
Clutch is an established B2B review and rating platform based in Washington, D.C. It helps businesses make buying and hiring decisions with confidence, with a combination of market research, data-driven content, verified reviews, and a ranking system. Every year, decision-makers at millions of businesses visit the site to learn more about credible service providers and…
Seven Steps to a Happy Long-Term Customer Relationship
Digital marketing professionals love throwing words around like sales funnel, awareness, or conversion. But what do those words even mean? How do they help you? Digital marketing is a lot like starting a romantic relationship. Your online presence lets the other party know you exist and ignites a spark of attraction. Your branding is what…
How to Define Your Target Audience in Digital Marketing
Digital marketing helps grow your business. But how do you do it strategically, in a way that minimizes your investment of time and money while maximizing conversions? All marketing works best (or even only) by creating genuine human connections. You could have the best creative, the smartest key messaging, the biggest marketing budget, and the…
The Seven-Step HVAC Marketing Checklist Your Business Needs
There are a couple of reasons why we love HVAC marketing. First, we respect your commitment to exceptional customer service. Second, we appreciate the service businesses like yours provide in keeping people safe and comfortable during the winters. Third, we love working with our HVAC marketing clients to create a brand that makes a splash…
Two Important Mental Health Marketing Basics
Mental health is a rapidly growing field of health care. As demand increases, it makes sense that mental health marketing increases too. Right now, more Americans are accessing mental health services than ever before – partly because the outbreak of COVID-19 has challenged us in new and different ways and partly because we’ve all become…
Learn From Real Businesses in Mental Health Marketing
Mental health marketing is an exciting space for two reasons. First, mental health providers make meaningful differences in the lives of their clients every day. That’s a truly awesome thing and, as marketers, we have so much respect for what you do. Second, therapists are an innovative group of people who are always looking for…
Mental Health Marketing Tools Every Therapist Needs
Why do we need mental health marketing? Let’s start with mental health services. Mental health services are designed to help people, often through the toughest times in their lives, so they can be happy and healthy and achieve their goals. It’s pretty straightforward – if you’re reading this blog, you’re likely to be a therapist,…