Beacon Awarded 23 + 24 INC 5000, 23 + 24 Communicator Awards in Healthcare + Construction Best Website, UX + Visual Appeal

digital marketing

Why UX/UI Design Is the Secret Sauce for Your Website—and Your Brand

If you’re a small business owner, you already know your website is more than a digital business card. It’s your 24/7 salesperson, your first impression, and—let’s be honest—sometimes your only shot at winning over a customer. But what really separates a forgettable website from one that turns visitors into loyal fans? The answer: a killer…

The Business Impact of Transparent Branding: Building Trust and Boosting Revenue

Transparency in branding is more than just a buzzword; it’s a powerful strategy that can transform businesses. In today’s market, consumers are more informed and discerning than ever, making transparent branding not just a “nice-to-have” but a necessity. By openly sharing company practices, values, and decision-making processes, your business can build trust with your customers,…

How Authentic Branding Drives Company Growth for Small and Medium Businesses Part 1

Part 1: The Power of Authentic Branding for Small Businesses In today’s digital world, where consumers are constantly inundated with marketing messages, standing out is a challenge—especially for small businesses. The key to cutting through this noise isn’t just a clever slogan or a striking logo, but something far more enduring: authentic branding. This first…

Unlocking Mental Health Marketing Success: Understanding Your Target Market

In the critical field of mental health, connecting with your audience is not just a marketing strategy—it’s a key part of providing effective care. Mental health professionals often have to understand and engage with a wide variety of people, each with their own unique needs and experiences. This article is designed to help you identify…

Effective Tactics for Behavioral Health Clinics to Enhance Click-Through Rates

  In today’s digital world, the success of behavioral health clinics often depends on their ability to connect with potential clients online. A strong online presence can help build trust and drive traffic to your website, leading to higher clickthrough rates. But how can you ensure your clinic stands out in the crowded digital space?…

Mastering LegitScript: Behavioral Health Clinic’s Essential Guide for Certification and Monitoring

  LegitScript certification helps healthcare businesses prove their credibility and adhere to industry standards. It ensures that only trustworthy companies can market their services online. This guide explores the certification process, why it matters for addiction treatment facilities, and how LegitScript’s monitoring solutions enhance compliance and marketing success. Key Takeaways Understanding LegitScript and Its Role…

The Art of Building a Winning Company Culture for Your Mental Health Practice

In this article, we’ll explore the key elements of a meaningful and motivational workplace. We’ll discuss the importance of having a clear company purpose, the power of shared values, and the role of open communication. We’ll also cover some tips on creating a sense of community, belonging, and recognition that will help take your company to the next level.

Fractional CMO Marketing Teams; Driving Your Marketing Forward

The landscape of digital marketing changes quickly in today’s fast-paced business world. Achieving marketing success requires a strategic approach and expertise that may not be readily available within your organization. That’s where fractional CMO marketing teams come in. Client marketing managers offer high-level marketing leadership, and strategic insights, managing their marketing teams to drive results.…

The Ultimate Guide to Facebook Ads for Mental and Behavioral Health Clinics

Do you need help bringing clients into your mental health or behavioral health clinic? And are your Facebook ads not doing the job? If so, you’re not alone. Many clinics offer great services but struggle with their marketing. Even if you’re getting some results with Facebook ads, there’s likely some potential to get more juice…

Boost Your Success: Understand How to Determine the ROI on Your Marketing Campaigns

Marketing ROI (return on investment) is all about figuring out how much bang you’re getting for your buck from your marketing efforts. Understanding marketing ROI is like having a roadmap for your marketing strategies. It helps you see what’s working and where to spend your money wisely. In this article, you’ll learn how to measure,…

Best Therapist Websites: 12 Inspiring Examples to Learn from

Written by Brandon Grill, updated and revised by Sara Jokela 2/19/25. Creating or improving your therapist website is hard. Without knowing how to improve your website, you’re working in the dark. But it’s not all bad, because there are some truly amazing therapist websites out there that you can learn from. That’s why I’ve collected…

How to Overcome the Top 13 Behavioral Health Marketing Challenges

Behavioral health marketing isn’t like other industries. There are far more ethical and legal considerations than in industries like retail and home services. But the stakes are much higher. We’re talking about changing (and even saving) lives here. With stakes like this, it’s important to understand the unique challenges you’ll face. How can you overcome…