There’s a big difference between good copywriting and bad copywriting. A huge difference. A massive difference. A monumental difference. But it’s about more than just choosing the right words for the job, it’s about connecting with your audience and persuading them to act. In this guide, we tell you everything that you need to know…
Deciding to employ a digital marketing agency instead of DIY-ing your digital efforts can feel like a daunting step. But if you’re serious about growing your business, it’s a step that you need to take. Here’s everything you need to know to ensure your new partnership is seamless. Prefer chatting to a real person? Schedule…
LinkedIn is the dark horse of social media marketing. If’s not as sexy as Facebook. Not as flashy as Instagram. Not as in-your-face as Twitter. For many people, it hums along semi-forgotten in the background – and yet, it can yield amazing results for small and medium-sized businesses. LinkedIn isn’t like other social media platforms.…
If you’re new to the world of digital marketing, it can be hard to know where to start. Sure, there’s a huge amount of information available online – but forget drinking from a fire hydrant. It can feel like you’re face-to-face with a tsunami. Let’s face it: running a company is often just as much…
Facebook made a monumental decision to shut down the news in Australia this week. All content from all news sites, including public and commercial broadcasters, broadsheet and tabloid newspapers, magazines, websites, and even government departments such as the Bureau of Meteorology and Department of Health, evaporated literally overnight. This is a big deal. As you’d…
In today’s marketing world, your identity as a brand is everything. Nailing who you are is the very first step to creating a successful marketing strategy and, ultimately, a successful business. When you’re first researching marketing trends, it’s easy to get overwhelmed. There are lots of different ideas circulating on the internet, but in our…
About 5.7 million people turned in to watch the Super Bowl across the United States. The game is great, of course, but we’d be lying if we said we didn’t also tune in to watch the commercials. Marketing and advertising go hand-in-hand, and we love checking them out to see what themes are emerging, what…
What makes you leap out of bed in the morning with a head full of ideas? What gives you a sense of achievement that makes you satisfied you made the right decision in going into business? How do you improve the lives of people in your community? Why do you do what you do? Businesses…
Way back in 2018 (it feels like a lifetime ago, doesn’t it?), Entrepreneur said podcasting was “the next marketing frontier.” At the time, Statista predicted there would be more than 100 million podcast listeners in the United States alone by 2021. And guess what? They were right. Here are some interesting statistics from the team…
Last year was full of unexpected changes and challenges, but 2021 offers a clean slate with infinite possibilities for your business. As much of the world has shifted its attention online, it’s more important than ever to make the right digital first impression. As you analyze last year’s digital marketing performance and make goals for…
