Originally published by Beacon Media + Marketing. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 07/24/23. Behavioral health services really make a big difference in helping people improve their physical and mental well-being. For example, whether someone’s dealing with addiction, substance abuse, food disorders, or negative relationship patterns, there are so…
Marketing
10 Tips for Marketing Your Online Counseling Practice
*Originally published by*Beacon Media + Marketing. Updated and revised by Sara Jokela December 19th, 2024. Marketing can pose quite a challenge for any business, requiring a blend of creativity and effectiveness. However, when it comes to mental health marketing, things can get even trickier to grasp and execute successfully. Notably, the pandemic of 2020 ushered…
Marketing For Therapists: Why a Therapist Directory Listing Isn’t Enough
Many therapists can use therapist directories to help gain new clients. It can be an effective way to reach people actively looking for help. However, this may not be enough to reach new clients in your area or people who need help. Online tools like Google My Business can help people find your clinic when…
Your Local SEO Guide to Marketing Your Mental Health Practice
While there has been a major uptick in the number of people accessing teletherapy and online mental services, there is still just as many people visiting mental health practices in person. As you look to grow your client base, you need to make sure that people looking for therapy in your local area can find…
Create a Lead-Generating Social Media Content Strategy in 5 Steps
Social media platforms are no longer just a place to watch cute cat videos and post what you ate for lunch that day. They have evolved into an effective spot for businesses to market their products or services online and develop a deeper connection with their customers. And for many businesses, a great social media…
Mental Health Marketing: How To Reach Your Ideal Client
More people are seeking mental health services than ever before, which means now is the time to revamp your mental health marketing strategy and build your client base. With the COVID-19 pandemic, we’ve seen immense growth in the field of mental health, to the point that some mental health professionals are spending more time on…
5 Principles Every Blog Could Use: Did You Know?
There is so much more to blogging than just trying to get a piece of content up on your website. Businesses tend to get wrapped up in meetings and are constantly on the go, which makes it difficult to really take the time to sit down, research the topic, and actually put in the effort…
Want More Leads? Get a Lead Generation Strategy
It’s an age-old dilemma: You want to generate more leads for your company, but you simply don’t have the time to walk every new sales opportunity to the end of the sale funnel. And let’s face it, no one enjoys being on either side of a cold call. With an intuitive automated sales process in…
What Are The Best Website Design Companies in Anchorage, Alaska?
At Beacon Media + Marketing we design, develop, and host websites for many businesses and non-profits. Our clients are spread as far and wide as Alaska, California, Illinois, Minnesota, New York, Delaware, West Virginia, Florida, and Washington, with many others in between. We’ve been in this game since 2012 and we like to think we’ve…
What Are Backlinks? Secrets to Supercharging Your SEO
When it comes to developing a website or creating a content strategy, SEO should always be top of mind. You may have amazing services to offer and a great message to get across, but no one will ever know if your content is not easily visible on search engines. There are many important aspects of…
What Does Hosting Mean? Choosing the Right Hosting Package
Written by Kym Van Arsdale, updated by Sara Jokela 1/2/25 Hosting refers to a service that allows your website to be stored and maintained. It’s an important decision for every company, so we asked our developer to answer your FAQs about web hosting and domain hosting. Do you need quality hosting for your website? Check…
What to Do When You Run Out of Digital Marketing Ideas
You know that digital marketing is essential to growing your business. You’ve had a successful digital marketing campaign in place for some time. You sit down to execute the next part of your strategy. The first step is creating content, whether that’s social media posts, blogs, or video. And… nothing comes out. You sit, staring…