Marketing is not about who can talk faster, or close better. It is about a deep psychological understanding of customer needs. – Michael Brenner, What Is Marketing? Yesterday morning on the way to work, I heard a radio ad that caught my attention. It was for an imaging provider. They were offering the latest and …
What Is Marketing? A Look Through the Eyes of a Marketer Read More »
So your agency is telling you that you need to do a photoshoot before they start marketing your business. “Why?” You ask, a little bit annoyed. “Isn’t this what stock photography was made for?” you say, “Saving me the hassle of coordinating staff and services?” “I mean, come on, can’t you just find something that …
Here’s Why You Need to Do a Photoshoot for Your Business Read More »
The cost of hiring an agency can vary with surprising extremes depending on a myriad of factors including company size, reputation, and even geographic location. There are two primary ways most agencies will bill: hourly or project. Agencies will often have different hourly rates for services, for instance, project management, graphic design, illustration, programming, creative …
Almost every business owner that we talk to has a version of the same goal, whether they are a small business in Anchorage, Juneau, or one of our national clients. Numbers don’t lie, and increased sales are almost always the bottom line. But here is where things can get sticky. Consumers are changing, they have …
We all get a ton of email these days, in fact, according to DMR, 205 billion emails are sent daily and the average office worker gets 121 emails a day! That is a lot of competition. The email jungle gets even thicker when you consider that there is only an 18% open rate for desktop …
Fall is rapidly descending on the US, and the summer is winding down, especially in Alaska. As we all prepare to settle back into the fall routines for many of us business owners, that means it will soon be time to start planning for next year. One of the main things that should always be …
About 10 days ago, I heard a respected industry person put forward the premise that marketers are really just paid to be good bullsh** artists. There was a lot more to the conversation than that. In fact, after asking about it later, it turned out that’s not really what they were saying, but it’s certainly …
Where they read, we write. Have you noticed that the only constant in marketing these days is change? This statement continues to be true as we look forward to what the next five years holds. Hubspot’s video intro to their “The State of Inbound 2016” report challenges us with the statement “in five years, marketing …
Email marketing is a critical component of a successful Inbound Marketing campaign. It is a tried-and-true method to connect with prospects, clients, vendors. There are as many email marketing software solutions as there are social media platforms and often they are just as confusing. The key is often to find the sweet spot between prices, …
We very frequently get asked by small and medium sized business owners if they should keep their ad in the Yellow Pages. 95% of the time our answer is no, there is really no legitimate reason to have an ad in the printed phone book. At one time the Yellow Pages was the go to …
