Way back in 2018 (it feels like a lifetime ago, doesn’t it?), Entrepreneur said podcasting was “the next marketing frontier.” At the time, Statista predicted there would be more than 100 million podcast listeners in the United States alone by 2021. And guess what? They were right. Here are some interesting statistics from the team…
Marketing
Why isn’t my marketing plan working? Find the right audience and maximize ROI
“Why isn’t my marketing plan working?” One of the interesting things about working in marketing is that your friends often ask for advice. The scenarios range widely. Recently I’ve been asked about where to start with marketing for an agricultural contracting company in a small country town, how a tutoring business could connect with the…
Top three marketing myths busted
“I hate marketing.” I was recently talking to the owner of a tutoring business, and she was shaking her head in despair. She offers lessons in person and online for K-12 students, and she’s been trying to get more students registered. Every time she signs up a few more, a few others move on. It…
12 tips for a strong email marketing strategy
Originally published on June 7, 2018. Updated on June 26, 2020. We all get a ton of email these days. In fact, according to DMR, 205 billion emails are sent daily and the average office worker gets 121 emails a day! That means there’s a lot of competition when you’re trying to implement an email…
How to prepare for the return of tourism
Big opportunities are coming for tourism marketing! With America beginning to open up for the summer, the market is going to be getting very competitive. Fewer people are going to be vacationing at the start, but businesses will be wanting to open as soon as possible to get their cash flow going again. This means…
Telemedicine is booming: Now’s the time to develop your marketing strategy
This year has been a wild ride for many businesses. Some have encountered unprecedented challenges, while others have seen remarkable growth. Telemedicine is one of them. This is due to the rapidly changing health climate, with patients being encouraged not to visit physical medical practices, in order to reduce the spread of COVID-19. These issues…
How much does it cost to hire a marketing agency?
Originally published in September 2015. Updated on July 12, 2018, and April 30, 2020. The cost to hire a marketing agency can vary with surprising extremes. It depending on a myriad of factors including company size, reputation, scope of work and even geographic location. However, as a general rule, most agencies will bill either on…
3 reasons why having a mission statement matters
Originally published on November 10, 2014. Updated on April 13, 2020. As someone who works in marketing and advertising, you might be surprised that I wasn’t a huge fan of mission statements until recently. I generally thought of mission statements as aspirational words that we use to describe how we want people to perceive us,…
The evolution of digital marketing
Originally published on July 20, 2015. Updated on March 4, 2020. Back in the 1960s, marketing was relatively straightforward. Let’s be real, you’re probably picturing the orange tones and box pleats of the advertising world featured in the TV show Mad Men, complete with boardroom discussions, concept presentations and an expensive media buy. The industry was…
Ignite your HVAC marketing strategy with Facebook Ads
HVAC marketing is a great way for to promote your products and services to customers in your local area, and social media marketing is the best tool for the job . It’s an exciting and fast-moving method that delivers your message straight into the hands of your customers – literally. What’s better than that? It’s…