Marketing - Beacon Media + Marketing

Why isn’t my marketing plan working? Find the right audience and maximize ROI

October 16, 2020 November 13, 2020

“Why isn’t my marketing plan working?” One of the interesting things about working in marketing is that your friends often ask for advice. The scenarios range widely. Recently I’ve been asked about where to start with marketing for an agricultural contracting company in a small country town, how a tutoring business could connect with the …

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Marketing myths, people sitting in board room

Top three marketing myths busted

October 9, 2020 November 13, 2020

“I hate marketing.” I was recently talking to the owner of a tutoring business, and she was shaking her head in despair. She offers lessons in person and online for K-12 students, and she’s been trying to get more students registered. Every time she signs up a few more, a few others move on. It …

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12 tips for a strong email marketing strategy

June 26, 2020 October 21, 2020

Originally published on June 7, 2018. Updated on June 26, 2020. We all get a ton of email these days. In fact, according to DMR, 205 billion emails are sent daily and the average office worker gets 121 emails a day! That means there’s a lot of competition when you’re trying to implement an email …

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How to prepare for the return of tourism

May 14, 2020 May 17, 2020

Big opportunities are coming for tourism marketing! With America beginning to open up for the summer, the market is going to be getting very competitive. Fewer people are going to be vacationing at the start, but businesses will be wanting to open as soon as possible to get their cash flow going again. This means …

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Telemedicine is Booming Right Now, Mental Health Providers: Don’t Miss Out

Telemedicine is booming: Now’s the time to develop your marketing strategy

May 4, 2020 October 8, 2020

This year has been a wild ride for many businesses. Some have encountered unprecedented challenges, while others have seen remarkable growth. Telemedicine is one of them. This is due to the rapidly changing health climate, with patients being encouraged not to visit physical medical practices, in order to reduce the spread of COVID-19. These issues …

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How much does it cost to hire a marketing agency?

April 30, 2020 October 21, 2020

Originally published in September 2015. Updated on July 12, 2018, and April 30, 2020. The cost to hire a marketing agency can vary with surprising extremes. It depending on a myriad of factors including company size, reputation, scope of work and even geographic location. However, as a general rule, most agencies will bill either on …

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3 reasons why having a mission statement matters

April 13, 2020 May 11, 2020

Originally published on November 10, 2014. Updated on April 13, 2020. As someone who works in marketing and advertising, you might be surprised that I wasn’t a huge fan of mission statements until recently. I generally thought of mission statements as aspirational words that we use to describe how we want people to perceive us, …

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The evolution of digital marketing

March 4, 2020 April 29, 2020

Originally published on July 20, 2015. Updated on March 4, 2020. Back in the 1960s, marketing was relatively straightforward. Let’s be real, you’re probably picturing the orange tones and box pleats of the advertising world featured in the TV show Mad Men, complete with boardroom discussions, concept presentations and an expensive media buy. The industry was …

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Ignite your HVAC marketing strategy with Facebook Ads

March 2, 2020 October 21, 2020

HVAC marketing is a great way for to promote your products and services to customers in your local area, and social media marketing is the best tool for the job . It’s an exciting and fast-moving method that delivers your message straight into the hands of your customers – literally. What’s better than that? It’s …

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What is marketing? A look through the eyes of a marketer

October 30, 2019 April 29, 2020

Recently, on the way to work, I heard a radio ad that caught my attention. It was for an imaging provider. They were offering the latest and greatest in imaging technology and procedures. Radio ads don’t usually catch my attention, but this one made me pause. A marketer by trade, I began to get inside my …

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