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Telemedicine is Booming Right Now, Mental Health Providers: Don’t Miss Out

Telemedicine is booming: Now’s the time to develop your marketing strategy

This year has been a wild ride for many businesses. Some have encountered unprecedented challenges, while others have seen remarkable growth. Telemedicine is one of them. This is due to the rapidly changing health climate, with patients being encouraged not to visit physical medical practices, in order to reduce the spread of COVID-19. These issues …

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Marketing

The evolution of digital marketing

Originally published on July 20, 2015. Updated on March 4, 2020. Back in the 1960s, marketing was relatively straightforward. Let’s be real, you’re probably picturing the orange tones and box pleats of the advertising world featured in the TV show Mad Men, complete with boardroom discussions, concept presentations and an expensive media buy. The industry was …

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The Rise of the Idealist Marketer

Originally published on November 7, 2017. Updated on May 30, 2019. About 10 days ago, I heard a respected industry person put forward the premise that marketers are really just paid to be good bullsh** artists. Of course, there was a lot more to the conversation than that. In fact, after asking about it later, …

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Business professionals collaborating. Is Marketing the New Sales?

Is marketing the new sales?

Originally published on July 10, 2018. Updated on April 22, 2020. Almost every business owner has the same goal, whether they’re a small business or a national organization: sales. Numbers don’t lie, and increased sales are almost always the bottom line. But here is where things can get sticky. Consumers are changing, they have changed …

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