Big opportunities are coming for tourism marketing! With America beginning to open up for the summer, the market is going to be getting very competitive. Fewer people are going to be vacationing at the start, but businesses will be wanting to open as soon as possible to get their cash flow going again. This means …
This year has been a wild ride for many businesses. Some have encountered unprecedented challenges, while others have seen remarkable growth. Telemedicine is one of them. This is due to the rapidly changing health climate, with patients being encouraged not to visit physical medical practices, in order to reduce the spread of COVID-19. These issues …
Telemedicine is booming: Now’s the time to develop your marketing strategy Read More »
Originally published in September 2015. Updated on July 12, 2018, and April 30, 2020. The cost of hiring a marketing agency can vary with surprising extremes. It depending on a myriad of factors including company size, reputation, scope of work and even geographic location. However, as a general rule, most agencies will bill either on …
How much does it cost to hire a marketing agency? Read More »
Originally published on November 10, 2014. Updated on April 13, 2020. As someone who works in marketing and advertising, you might be surprised that I wasn’t a huge fan of mission statements until recently. I generally thought of mission statements as aspirational words that we use to describe how we want people to perceive us, …
3 reasons why having a mission statement matters Read More »
Originally published on July 20, 2015. Updated on March 4, 2020. Back in the 1960s, marketing was relatively straightforward. Let’s be real, you’re probably picturing the orange tones and box pleats of the advertising world featured in the TV show Mad Men, complete with boardroom discussions, concept presentations and an expensive media buy. The industry was …
Social media marketing is a great way for HVAC businesses to promote their products and services to customers in their local areas. It’s an exciting and fast-moving method that delivers your message straight into your customers’ hands – literally. What’s better than that? It’s a rapidly-evolving field and there are lots of different platforms to …
Make your HVAC business stand out with Facebook Ads Read More »
Recently, on the way to work, I heard a radio ad that caught my attention. It was for an imaging provider. They were offering the latest and greatest in imaging technology and procedures. Radio ads don’t usually catch my attention, but this one made me pause. A marketer by trade, I began to get inside my …
What is marketing? A look through the eyes of a marketer Read More »
Originally published on November 7, 2017. Updated on May 30, 2019. About 10 days ago, I heard a respected industry person put forward the premise that marketers are really just paid to be good bullsh** artists. Of course, there was a lot more to the conversation than that. In fact, after asking about it later, …
Originally published on July 10, 2018. Updated on April 22, 2020. Almost every business owner has the same goal, whether they’re a small business or a national organization: sales. Numbers don’t lie, and increased sales are almost always the bottom line. But here is where things can get sticky. Consumers are changing, they have changed …
We all get a ton of email these days, in fact, according to DMR, 205 billion emails are sent daily and the average office worker gets 121 emails a day! That is a lot of competition. The email jungle gets even thicker when you consider that there is only an 18% open rate for desktop …
