Beacon Media + Marketing was awarded Best Logo, Best Marketing Campaign, and Best Website in the AMA Alaska Chapter Prism Awards!

Marketing

What is marketing? A look through the eyes of a marketer

Recently, on the way to work, I heard a radio ad that caught my attention. It was for an imaging provider. They were offering the latest and greatest in imaging technology and procedures. Radio ads don’t usually catch my attention, but this one made me pause. A marketer by trade, I began to get inside my…

The Rise of the Idealist Marketer

Originally published on November 7, 2017. Updated on May 30, 2019. About 10 days ago, I heard a respected industry person put forward the premise that marketers are really just paid to be good bullsh** artists. Of course, there was a lot more to the conversation than that. In fact, after asking about it later,…

Is marketing the new sales?

Originally published on July 10, 2018. Updated on April 22, 2020. Almost every business owner has the same goal, whether they’re a small business or a national organization: sales. Numbers don’t lie, and increased sales are almost always the bottom line. But here is where things can get sticky. Consumers are changing, they have changed…

How Much Should I Spend on Marketing?

Fall is rapidly descending on the US, and the summer is winding down, especially in Alaska. As we all prepare to settle back into the fall routines for many of us business owners, that means it will soon be time to start planning for next year. One of the main things that should always be…

The future of marketing as we know it

Originally published on November 2, 2016. Updated on April 21, 2020. The only constant in marketing these days is change. Trends come and go, platforms rise and fall in popularity, algorithms are constantly tweaked and best practice is ever-evolving. A few years ago, HubSpot published a video at the start of its “The State of…

The Best Email Marketing Software for 2016

Email marketing is a critical component of a successful Inbound Marketing campaign. It is a tried-and-true method to connect with prospects, clients, vendors. There are as many email marketing software solutions as there are social media platforms and often they are just as confusing. The key is often to find the sweet spot between prices,…

Are the Yellow Pages Phone Book Obsolete?

We very frequently get asked by small and medium sized business owners if they should keep their ad in the Yellow Pages. 95% of the time our answer is no, there is really no legitimate reason to have an ad in the printed phone book. At one time the Yellow Pages was the go to…

What if I decide Beacon isn’t for Me?

It’s a fair question. Regardless of how good our work is, it’s always possible that we’re just not the right fit with some companies. So let’s say you’ve started working with us, but now that some time has passed, you want to switch to one of our competitors. How do we handle that? It’s Your…

Creative Disruption Creates Opportunities in 2015!

We live in the most exciting and disruptive communication era since the printing press. The introduction of the Internet to mainstream life in the 1990’s was the beginning of one of the most monumental changes in the way our society relates and shares information. It has provided the opportunity for creative disruption in many industries…