Beacon Media + Marketing
As autumn transitions into the colder months, November emerges not only as a time of falling leaves and cooler temperatures but also as a pivotal period for raising awareness about men’s mental health. Often recognized as “Movember,” this month serves as a platform to spotlight and address the critical issue of men’s mental well-being. If…
In the ever-evolving landscape of healthcare, the way healthcare providers communicate and engage with patients has undergone a profound transformation, largely fueled by the rise of digital marketing. And the shift from a traditional patient-centric approach to a collaborative partnership model is reshaping healthcare industry communication. We have to remember that we can’t stand alone…
By Jennifer Christensen CMO We’ve all had that nightmare healthcare experience of waiting for hours to be seen, and then waiting even longer before your doctor shows up. Then, 15 minutes later, you’re being shuffled right out the door. It should go without saying that this is simply unacceptable — but it only illustrates a…
Authors Adrienne Wilkerson and Jennifer Christensen, adapted for blog by Sara Jokela Building Out Your Marketing Strategy for Effectiveness Pulling together a cohesive plan and then implementing it can be a daunting subject for any business. There are many tools, tips, and tricks to use in your marketing efforts that will help as you’re looking…
What exactly do healthcare marketers do? In today’s complex healthcare landscape, patients are not just passive recipients of medical care; they are active participants in their own health journeys. And this shift toward patient-centered care has given rise to a crucial figure in the healthcare industry — the healthcare marketer. At Beacon Media + Marketing,…
In the modern world, a marketing strategy has become an essential component of almost every industry, including healthcare. However, healthcare marketing is unique — distinct from marketing in other industries due to the complex nature of the healthcare sector. For example, did you know that approximately 90 percent of Americans search for health information via…
Originally published by Jeremiah Blanchard, updated and revised by Sara Jokela 7/11/2024. Marketing for the healthcare industry takes a great deal of planning and internal knowledge. And while most marketers don’t hold medical degrees, nor could they perform a complex medical procedure, what we do understand at the most complex level is how to strategically…
In today’s digitally connected world, the success of any healthcare practice relies heavily on its local online visibility. For example, did you know that over 46 percent of Google searches are local? Given these statistics, it’s evident that you have significant potential to connect with potential customers by investing in local SEO efforts. Local listing…
Healthcare SEO matters more than you might think. Sure, SEO strategy is vitally important for every web development and content marketing endeavor — no matter the industry you’re operating in. But in healthcare businesses in today’s digital age — where the internet has become the primary source of information — search engines play a vital…
Written by JD Dawley, updated and revised by Sara Jokela 3/18/25. Vetting digital marketing agencies for suitability, fit and value for money isn’t the easiest of tasks. Especially if you’re not a marketer. Knowing what to look for and what questions you should be asking plays a significant role in finding the right marketing partner…
The Beacon Way: Interacting through All Stages of a Buyer’s Journey Why is Understanding the Buyer’s Journey Important? The Beacon Way intentionally interacts with buyers during all stages of buyer’s journey. It’s important to meet them where they’re at every stage. It’s also important to establish your company as an expert in the field you…
What Is the Customer-Buying Process? The customer buying process is the thought process that potential customers go through in today’s marketing world. While this process is constantly changing and evolving, we have identified five solid points that customers go through before making a purchase. What Is the First Step of the Customer-Buying Process? Customers first…
