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Industry Updates

What Is StoryBrand Marketing and How Does It Benefit My Business?

What Is StoryBrand Marketing and How Does It Benefit My Business?

In your personal or professional development, have you ever discovered something so innovative and earthshattering that you’re not quite sure how to incorporate it with your M.O.? Like, you’re frozen in your tracks, wondering if this new world will ever be compatible with the one you have always known? We’ve been there. In fact, we’ve …

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Can Traditional Marketing & Digital Marketing Integrate?

Meeting the challenge of integrating digital and traditional marketing…the struggle is real! We can pretty much all agree that digital marketing is here to stay. Websites, SEO, social media marketing, blogging, pay-per-click, email marketing, digital ads, video content; it all comes together to form digital marketing. And many businesses are struggling to integrate their traditional …

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Business professionals collaborating. Is Marketing the New Sales?

Is Marketing the New Sales?

Almost every business owner that we talk to has a version of the same goal, whether they are a small business in Anchorage, Juneau, or one of our national clients. Numbers don’t lie, and increased sales are almost always the bottom line. But here is where things can get sticky. Consumers are changing, they have …

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The Future of Marketing as We Know It.

Where they read, we write. Have you noticed that the only constant in marketing these days is change? This statement continues to be true as we look forward to what the next five years holds. Hubspot’s video intro to their “The State of Inbound 2016” report challenges us with the statement “in five years, marketing …

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Seth Godin is Still Right! “Content Marketing is the Only Marketing Left!”

  Seth Godin is considered by many as the “godfather of modern marketing” and years ago he made the bold statement that “content marketing is the only marketing left.” In the years following the release of his first book, Permission Marketing, the marketing industry and seen an upheaval of historic proportions. In fact, I believe …

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4 Tips for Driving Traffic to Your Website. It’s Not Just SEO Anymore.

If You Build it They Will Come While it would be nice if increasing website traffic was as easy as just building a dynamic, high converting website. But now that you have a site ready to convert leads, you need to get them there! I could write a small novel about the various ways to direct …

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The Best Email Marketing Software for 2016

Email marketing is a critical component of a successful Inbound Marketing campaign. It is a tried-and-true method to connect with prospects, clients, vendors. There are as many email marketing software solutions as there are social media platforms and often they are just as confusing. The key is often to find the sweet spot between prices, …

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Are the Yellow Pages Obsolete?

We very frequently get asked by small and medium sized business owners if they should keep their ad in the Yellow Pages. 95% of the time our answer is no, there is really no legitimate reason to have an ad in the printed phone book. At one time the Yellow Pages was the go to …

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Pump Up Your SEO Efforts in 2016

With the New Year upon us, there are many individuals that are gearing up to start the year off with a resolution of “going to the gym.” Unfortunately, for most of us, we come out of the gates like roaring lions, only to dwindle out like little lambs after a few months. Perhaps we didn’t see …

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Is Google+ Still Relevant?

Since its creation, Google+ has had difficulty really catching on. Because of this, Google has been focusing on listening to user feedback. You may have noticed recently that Google+ has changed a few things by detaching it from other services it had been connected to previously. The focus is shifting to Collections and Communities, allowing …

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