Industry Updates - Beacon Media + Marketing
Blog

Industry Updates

Can Traditional Marketing & Digital Marketing Integrate?

Meeting the challenge of integrating digital and traditional marketing…the struggle is real! We can pretty much all agree that digital marketing is here to stay. Websites, SEO, social media marketing, blogging, pay-per-click, email marketing, digital ads, video content; it all comes together to form digital marketing. And many businesses are struggling to integrate their traditional …

Can Traditional Marketing & Digital Marketing Integrate? Read More »

Business professionals collaborating. Is Marketing the New Sales?

Is Marketing the New Sales?

Almost every business owner that we talk to has a version of the same goal, whether they are a small business in Anchorage, Juneau, or one of our national clients. Numbers don’t lie, and increased sales are almost always the bottom line. But here is where things can get sticky. Consumers are changing, they have …

Is Marketing the New Sales? Read More »

Seth Godin is Still Right! “Content Marketing is the Only Marketing Left!”

  Seth Godin is considered by many as the “godfather of modern marketing” and years ago he made the bold statement that “content marketing is the only marketing left.” In the years following the release of his first book, Permission Marketing, the marketing industry and seen an upheaval of historic proportions. In fact, I believe …

Seth Godin is Still Right! “Content Marketing is the Only Marketing Left!” Read More »

Are the Yellow Pages Obsolete?

We very frequently get asked by small and medium sized business owners if they should keep their ad in the Yellow Pages. 95% of the time our answer is no, there is really no legitimate reason to have an ad in the printed phone book. At one time the Yellow Pages was the go to …

Are the Yellow Pages Obsolete? Read More »

Pump Up Your SEO Efforts in 2016

With the New Year upon us, there are many individuals that are gearing up to start the year off with a resolution of “going to the gym.” Unfortunately, for most of us, we come out of the gates like roaring lions, only to dwindle out like little lambs after a few months. Perhaps we didn’t see …

Pump Up Your SEO Efforts in 2016 Read More »

The Evolution of Marketing

  Back in the 1960’s, marketing was just getting to be well developed by the pros. Thinking about the marketing world in the 1960’s probably reminds you of the popular TV show Mad Men, however, to our surprise, the show is quite exaggerated. Up until the emergence of the Internet, marketing was pretty straightforward and …

The Evolution of Marketing Read More »

Looking for More to Read?
Scroll to Top