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What Is StoryBrand Marketing and How Does It Benefit My Business?

What is StoryBrand marketing and how does it benefit my business? (VIDEO)

Originally published on June 20, 2019. Updated on May 22, 2020. In your personal or professional development, have you ever discovered something so innovative and earthshattering that you’re not quite sure how to incorporate it with your M.O.? Like, you’re frozen in your tracks, wondering if this new world will ever be compatible with the …

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Content marketing

Seth Godin is still right: Content marketing is the only marketing left

Originally published on August 19, 2016. Updated on May 19, 2020. Seth Godin is considered by many as the “godfather of modern marketing,” and back in 2015 he made the bold statement that “content marketing is the only marketing left.” By this, he meant that marketers should create content their audience genuinely cares about and …

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Here Are 6 Companies Offering Free Tools for Remote Working During COVID-19

Here are 6 companies offering free tools for remote working

The global response to the recent virus outbreak has been astonishing, with many schools, businesses, and public services shutting down, or people being advised to practice “social distancing.” Many business owners have suddenly found themselves working from home… and advising their employees to do the same. Working remotely is a big change, and it can …

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Marketing

The evolution of digital marketing

Originally published on July 20, 2015. Updated on March 4, 2020. Back in the 1960s, marketing was relatively straightforward. Let’s be real, you’re probably picturing the orange tones and box pleats of the advertising world featured in the TV show Mad Men, complete with boardroom discussions, concept presentations and an expensive media buy. The industry was …

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Can Traditional Marketing & Digital Marketing Integrate?

Meeting the challenge of integrating digital and traditional marketing…the struggle is real! We can pretty much all agree that digital marketing is here to stay. Websites, SEO, social media marketing, blogging, pay-per-click, email marketing, digital ads, video content; it all comes together to form digital marketing. And many businesses are struggling to integrate their traditional …

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Business professionals collaborating. Is Marketing the New Sales?

Is marketing the new sales?

Originally published on July 10, 2018. Updated on April 22, 2020. Almost every business owner has the same goal, whether they’re a small business or a national organization: sales. Numbers don’t lie, and increased sales are almost always the bottom line. But here is where things can get sticky. Consumers are changing, they have changed …

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The future of marketing as we know it

Originally published on November 2, 2016. Updated on April 21, 2020. The only constant in marketing these days is change. Trends come and go, platforms rise and fall in popularity, algorithms are constantly tweaked and best practice is ever-evolving. A few years ago, HubSpot published a video at the start of its “The State of …

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Are the Yellow Pages Obsolete?

We very frequently get asked by small and medium sized business owners if they should keep their ad in the Yellow Pages. 95% of the time our answer is no, there is really no legitimate reason to have an ad in the printed phone book. At one time the Yellow Pages was the go to …

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