Industry Updates 2 - Beacon Media + Marketing
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Industry Updates

The Evolution of Marketing

  Back in the 1960’s, marketing was just getting to be well developed by the pros. Thinking about the marketing world in the 1960’s probably reminds you of the popular TV show Mad Men, however, to our surprise, the show is quite exaggerated. Up until the emergence of the Internet, marketing was pretty straightforward and …

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Creative Disruption Creates Opportunities in 2015!

We live in the most exciting and disruptive communication era since the printing press. The introduction of the Internet to mainstream life in the 1990’s was the beginning of one of the most monumental changes in the way our society relates and shares information. It has provided the opportunity for creative disruption in many industries …

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Organic SEO: The New Face of Change

There is an old saying “nothing is as constant as change,” and this is perhaps never more true than with SEO (Search Engine Optimization). Google is constant adjusting and improving their highly secretive SEO algorithm to improve the transparency of the user online experience. Then you have the other four top search engines working to …

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5 Steps Towards Social Media Success on Facebook in 2013

One of my favorite quotes is by none other than the late Zig Ziglar. He said: “A goal properly set is halfway reached.” The longer I’m in the field of marketing the more Ziglar’s truth is revealed.  Without a series of tangible goals, clear direction and a touch of patience, the vast and changing landscape …

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Savvy Marketing in our Social Media World. Part 1

Are you intimidated by the new buzz words popping up everyday? Are you wondering where to start and how far in to get? Do you groan every time someone asks you if you have Pinned, Tagged, Tweeted, Friended, etc? The scope of advertising and marketing is changing and it is changing fast. How are you …

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