Beacon Media + Marketing Awarded 2023 INC 5000 + 2023 Communicator Award For Best Website in Healthcare Category + Best UX Design

Digital Marketing

Mental Health Recruitment: The Role of Marketing in Growing Your Therapy Team

Creating a work-life balance isn’t a new thing. And it could honestly go without saying that many people are desperately trying to find this balance – and they have been for a while. Just like the great resignation that we saw occur during 2020 when the pandemic caused many people to rethink their lives –…

A Guide to Compassionate Marketing for Eating Disorder Treatment Centers

The competition for consumer attention has never been as vast as it is in the modern digital age. And with the average consumer’s attention being directed and redirected thousands of ways any given day, compassionate messaging has become extremely valuable – and necessary. Successful marketing is often the product of a recipe containing many essential…

A Marketing Guide to Growing Your Pediatric Therapy Practice

Marketing your pediatric therapy practice with the wrong strategy can feel like you’re just not getting through to people. Or worse, you’re met with outright rejection. Here’s the thing – promoting therapy services for children requires unique strategies when marketing to adults. For one, your target audience is parents and caregivers, and that makes things…

Speak Your Way to Clients: Mental Health Marketing Using Podcasts (Plus 5 Examples)

Wait! Stop writing that next blog post (or at least take a long, thoughtful pause). Although mental health blogging can be a great way to boost your SEO rankings and reach people online, every skilled marketer will tell you that the key to successfully growing your business and making in impact is having a wide…

How Social Media Reputation Management Can Improve Your Online Brand

We all live in an interconnected age where a large number of consumers depend heavily on social platforms in order to discover businesses and products. And many of these consumers base their purchasing decisions on a company’s online reputation as well as how engaging and intriguing its dialogue and advertising are. In fact, the hard…

How Much Does Content Marketing Cost? Why You Should Outsource Blogging to an Agency

Owning a business is an exciting endeavor. Honestly, it feels good, right? And you probably have great ideas for growth as all business owners should. But when you begin looking to grow your business and get the most out of your hard work and effort, you may find that the digital marketing world is a…

Should You Put Pricing on Your Website? Here’s What Marketing Experts Say

Are you afraid that putting pricing on your website could turn people away? Could having transparent pricing on your website hurt your business or decrease conversions? You may feel reserved about listing your prices and turning people away. Or you want to be upfront with them but aren’t sure how you should list your prices.…

Outsourcing Digital Marketing: How an Agency Helps You Grow and Scale Your Business

The opportunity to grow your business is exciting. When looking at different ways you can invest in your business’s growth, marketing is probably one of the avenues you’re excited to explore. The digital marketing world is constantly changing, and it can be difficult to keep up with new trends while running your business. Even talking…

Clutch Recognizes Beacon Media + Marketing Among Alaska’s Top Advertising Agencies for 2022

At Beacon Media + Marketing, we are an award-winning website and digital marketing agency focusing on helping grow businesses that do good. We specialize in Mental Health Marketing, Speciality Medical Practices, Functional Medicine, Financial Marketing, B2B, and Home Services. Our relentless focus on our clients has led to 5-star reviews since its inception in 2012.…

How to Measure Your Healthcare Marketing ROI

Knowing the effectiveness of your marketing can sometimes be hard to tell. Although numbers that come back from reporting can be an indicator of the effectiveness of your strategy, that isn’t always a clear indication of the whole picture.  Many people use marketing tools such as Google or Facebook advertising and use the numbers that…

How to Increase Organic Website Traffic for Your Behavioral Health Practice

If you can use advertising to get people to your behavioral health website, does organic website traffic still matter? Yes! While getting people to your website organically can take more time and effort to do, you’ll reap many long-term benefits.  Organic website traffic comes from unpaid methods like having an SEO-friendly website, ranking for a…

What Practice Owners Should Know About Marketing for Women’s Health

Women’s health is a particular niche of healthcare that needs special marketing strategies. Females are often the primary decision makers in their families when it comes to mental health, and women often do their due diligence in researching the best providers and treatments available for their healthcare needs.  Having a marketing campaign that really identifies…