Are you afraid that putting pricing on your website could turn people away? Could having transparent pricing on your website hurt your business or decrease conversions? You may feel reserved about listing your prices and turning people away. Or you want to be upfront with them but aren’t sure how you should list your prices.…
Digital Marketing
Outsourcing Digital Marketing: How an Agency Helps You Grow and Scale Your Business
The opportunity to grow your business is exciting. When looking at different ways you can invest in your business’s growth, marketing is probably one of the avenues you’re excited to explore. The digital marketing world is constantly changing, and it can be difficult to keep up with new trends while running your business. Even talking…
Clutch Recognizes Beacon Media + Marketing Among Alaska’s Top Advertising Agencies for 2022
At Beacon Media + Marketing, we are an award-winning website and digital marketing agency focusing on helping grow businesses that do good. We specialize in Mental Health Marketing, Speciality Medical Practices, Functional Medicine, Financial Marketing, B2B, and Home Services. Our relentless focus on our clients has led to 5-star reviews since its inception in 2012.…
How to Measure Your Healthcare Marketing ROI
Knowing the effectiveness of your marketing can sometimes be hard to tell. Although numbers that come back from reporting can be an indicator of the effectiveness of your strategy, that isn’t always a clear indication of the whole picture. Many people use marketing tools such as Google or Facebook advertising and use the numbers that…
How to Increase Organic Website Traffic for Your Behavioral Health Practice
If you can use advertising to get people to your behavioral health website, does organic website traffic still matter? Yes! While getting people to your website organically can take more time and effort to do, you’ll reap many long-term benefits. Organic website traffic comes from unpaid methods like having an SEO-friendly website, ranking for a…
What Practice Owners Should Know About Marketing for Women’s Health
Women’s health is a particular niche of healthcare that needs special marketing strategies. Females are often the primary decision makers in their families when it comes to mental health, and women often do their due diligence in researching the best providers and treatments available for their healthcare needs. Having a marketing campaign that really identifies…
Marketing for Behavioral Health Services: Creative Ways to Advertise Your Addiction Recovery Center Online
Marketing for behavioral health services can be difficult. Creating a cohesive plan that integrates SEO optimization, blogging, and social media content is time-consuming and hard to do effectively. It becomes increasingly harder to accomplish good marketing when there are restrictions on behavioral health advertising. You have to follow many rules and regulations that don’t interfere…
A Guide To Choosing the Best Mental Health SEO Keywords for Content Marketing in 2022
For many business owners and digital marketers alike, search engine optimization is often portrayed as a mysterious process that requires insider insight to master. We’ve heard our share of “SEO tactics,” like including hidden keyword text or links on web pages or spamming other blog comments with website links. Fortunately, these tactics don’t work. And…
Starting YouTube Ads: Add Video to Your Healthcare Marketing Strategy
Healthcare marketing can sometimes be a tricky thing. Between balancing your brand online and fulfilling your role as a healthcare professional, you may not have time to focus on effective marketing strategies. You may even miss opportunities for ways to obtain new clients. So, how can you use your established brand to reach new audiences?…
10 Effective Ways to Reach More Mental Health Clients Online
One of the most effective ways to get new clients is your online presence. People are looking for everything on the internet, including mental health services. This makes it essential for your mental health clinic to be active and available for their use. Mental health clinics can benefit from several tools to extend your reach…