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Digital Marketing

Photoshoot vs. Stock Photography

Here’s Why You Need to Do a Photoshoot for Your Business

So your agency is telling you that you need to do a photoshoot before they start marketing your business. “Why?” You ask, a little bit annoyed. “Isn’t this what stock photography was made for?” you say, “Saving me the hassle of coordinating staff and services?” “I mean, come on, can’t you just find something that …

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Can Traditional Marketing & Digital Marketing Integrate?

Meeting the challenge of integrating digital and traditional marketing…the struggle is real! We can pretty much all agree that digital marketing is here to stay. Websites, SEO, social media marketing, blogging, pay-per-click, email marketing, digital ads, video content; it all comes together to form digital marketing. And many businesses are struggling to integrate their traditional …

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Finding the right inbound marketing agency for you

Expert Guide to Hiring a Local Inbound Marketing Agency. Part 2

Last week I started this blog duo with Expert Guide to Hiring a Local Inbound Marketing Agency. Part 1. In it, we covered the benefits to working with an agency, scouting to see if the company is using best practices online, evaluating case studies, and specialization. Today I’m picking up where I left off and will …

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Expert Guide to Hiring the Best Local Inbound Marketing Agency

Expert Guide to Hiring a Local Inbound Marketing Agency: Part 1

Marketing, especially Inbound Marketing, is time-consuming and requires some focused specialties. Making the decision to partner with a local inbound or content marketing company is a big decision for most businesses. Bringing in experts who have the time to stay ahead of the curve and focus on moving your marketing goals forward can dramatically boost …

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What Does an Inbound Marketing Plan Include?

We spend a significant portion of our prospect meetings going over what exactly the Inbound Marketing plans should include. It’s usually a rather lengthy discussion depending on the particular client’s needs. Though there is a list that we recommend for most clients (a foundation if you will), it is important to customize each package to the …

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13 Inbound Marketing Stats Your CFO Will Love

“67% of the buyers journey is now done digitally.” -Sirus Decisions The value of Inbound Marketing is unequivocal, and there is no denying the preponderance of evidence the data shows us (channeling my inner Law & Order here). When done correctly, inbound marketing is far and away the ROI champion in the marketing arena. There …

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Numbers Don't Lie! It's Why I Love Inbound Marketing

Numbers Don’t Lie, It’s Why I Love Inbound Marketing!

Friday was a great day for our business and one of our client’s business. The Inbound Marketing strategy we have put in place for this particular client has been paying off handsomely for their bottom line. In an industry that is ever changing, that is more about trial and error and a/b testing than proven …

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4 Tips for Driving Traffic to Your Website. It’s Not Just SEO Anymore.

If You Build it They Will Come While it would be nice if increasing website traffic was as easy as just building a dynamic, high converting website. But now that you have a site ready to convert leads, you need to get them there! I could write a small novel about the various ways to direct …

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Are you paying too much for your digital marketing?

So, there’s the question. It’s one client rarely asks us out loud, but are often thinking about. “Am I paying too much for this online SEO stuff and how can I find out?”  To best answer that question, I want to explain my background a bit and why I am so fascinated by and love …

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What Are Buyer Personas & How Can I Convert Leads?

Most of us have been asked at one point or another to describe our target market and usually we rattle off a series of factoids. Historically these demographics shaped how marketers constructed their message to potential buyers. But in recent years the rise in popularity of social media giants like Facebook, Pinterest, Instagram, LinkedIn and …

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