Marketing for behavioral health services can be difficult. Creating a cohesive plan that integrates SEO optimization, blogging, and social media content is time-consuming and hard to do effectively. It becomes increasingly harder to accomplish good marketing when there are restrictions on behavioral health advertising. You have to follow many rules and regulations that don’t interfere…
Digital Marketing
A Guide To Choosing the Best Mental Health SEO Keywords for Content Marketing in 2022
For many business owners and digital marketers alike, search engine optimization is often portrayed as a mysterious process that requires insider insight to master. We’ve heard our share of “SEO tactics,” like including hidden keyword text or links on web pages or spamming other blog comments with website links. Fortunately, these tactics don’t work. And…
Starting YouTube Ads: Add Video to Your Healthcare Marketing Strategy
Healthcare marketing can sometimes be a tricky thing. Between balancing your brand online and fulfilling your role as a healthcare professional, you may not have time to focus on effective marketing strategies. You may even miss opportunities for ways to obtain new clients. So, how can you use your established brand to reach new audiences?…
10 Effective Ways to Reach More Mental Health Clients Online
One of the most effective ways to get new clients is your online presence. People are looking for everything on the internet, including mental health services. This makes it essential for your mental health clinic to be active and available for their use. Mental health clinics can benefit from several tools to extend your reach…
Your Local SEO Guide to Marketing Your Mental Health Practice
While there has been a major uptick in the number of people accessing teletherapy and online mental services, there is still just as many people visiting mental health practices in person. As you look to grow your client base, you need to make sure that people looking for therapy in your local area can find…
How to Market Your Mental Health Clinic on Social Media (VIDEO)
Originally published on August 23, 2019. Updated on December 6, 2021 Mental health is a sensitive topic. It’s not exactly easy for people to talk about how their depression is so severe they couldn’t get out of bed in the morning or how trauma from their childhood is still affecting their day-to-day life. However, social…
Create a Lead-Generating Social Media Content Strategy in 5 Steps
Social media platforms are no longer just a place to watch cute cat videos and post what you ate for lunch that day. They have evolved into an effective spot for businesses to market their products or services online and develop a deeper connection with their customers. And for many businesses, a great social media…
5 Elements of a Successful Mental Health Blogging Strategy
At the cornerstone of every mental health marketing strategy is blogging. Social media platforms can change on the fly (you heard Facebook changed its name to Meta, right?), but blogs posts on your website are completely your own. They’re predictable, they’re free to publish, and they’re effective. A mental health blogging strategy is a valuable…
Mental Health Marketing: How To Reach Your Ideal Client
More people are seeking mental health services than ever before, which means now is the time to revamp your mental health marketing strategy and build your client base. With the COVID-19 pandemic, we’ve seen immense growth in the field of mental health, to the point that some mental health professionals are spending more time on…
5 Easy UX Wins When Developing a Website
The most important part in developing a website is the overall user experience (UX). User experience is defined as the way in which the user is interacting with the product or in this case a website. This could entail the page path the user takes to get to what they are looking for or how…