Going to the dentist involves a huge degree of trust. Often, your patients are nervous about visiting you, and they rely on you to correctly diagnose and treat any problems they may be having. It can also be very expensive, depending on what they need done and whether their insurance covers it. As such, it’s …
Social media is a great way for all kinds of contractors to develop and build their reputations. It’s perfect for local businesses looking to connect with local community members, because positive engagement – such as likes and comments – essentially equates to free advertising. The more people interact with your page, the more people will …
It’s time to scale your business. Congratulations! It’s taken a lot of hard work, paired with many long hours, endless cups of coffee, creative problem solving, and commitment to get to this point. Now that you’ve entered a growth phase, it’s time to think strategically about next steps. The best way to generate new leads …
Sample marketing plan for construction companies Read More »
Trust is the cornerstone of the financial industry, which means customers want to be sure of a few things before they engage your services. At the top of the list are expertise, transparency, and accountability. They want to know who you are and what motivates you. That’s why referrals have always been, and will continue …
What is a brand story? It’s a narrative about your business that inspires a positive emotional reaction. It’s not about showing and telling people about your brand, like traditional advertising, but combining facts with feelings as you explain how your business came to be and what drives you. Storytelling isn’t a new concept in digital …
Secrets to unlocking a finance marketing brand story Read More »
Good dental centers are built on great reputations. If you help someone with an emergency root canal, make a child’s first visit to the dentist fun, or solve a problem during a routine check-up, your patient will have a positive experience. You can bet your bottom dollar they’ll tell their friends. Word of mouth is …
Every good finance marketing campaign starts with trust. When you help someone with their finances, they’re not just trusting you with the numbers. They’re trusting you with their livelihood. It doesn’t matter if you’re running a credit union or offering a new POS solution for small retail stores; you can have a profound impact. You …
Finance marketing: Start building trust with your community Read More »
Content marketing is a powerful marketing tool for a few reasons. For one thing, it’s an effective way to add combinations of keywords to your website to boost your SEO, building awareness. For another, it’s a great way answer questions and educate people about why your products and services are the best option for their …
How to write a blog post that will help grow your business Read More »
Originally published on June 19, 2018. Updated on May 25, 2020. Shopping has changed a lot since smartphones were invented. Remember the good old days? All you had to do was see a TV commercial or hear a recommendation from a friend and know you were about to get a great deal. Today’s customers need …
Starting a blog: An expert guide to content marketing Read More »
Originally published on June 20, 2019. Updated on May 22, 2020. In your personal or professional development, have you ever discovered something so innovative and earthshattering that you’re not quite sure how to incorporate it with your M.O.? Like, you’re frozen in your tracks, wondering if this new world will ever be compatible with the …
What is StoryBrand marketing and how does it benefit my business? (VIDEO) Read More »
