Beacon Media + Marketing
How long has it been since you last updated the website design for your medical spa? Industry experts recommend updates every 2-3 years. Why? The website design industry is constantly changing with technology updates and new research findings into user experience. Combine this change with the change your medical spa undergoes as you continue to grow and evolve, and a website design update makes sense!
Originally published by Sabrina Martinez, Content Manager. Updated and revised by Sara Jokela May 7, 2025 Brainstorming ideas for your new mental health logo and on a quest for inspiration? Ideation is one of our favorite things here at Beacon and we’ve got you! Our top four eye-catching logo examples list includes some of our favorite…
Originally published by Sabrina Martinez, Content Manager. Updated and revised by Sara Jokela, 11/27/24 Every business needs a solid brand — even therapists. If you’re offering in-person therapy or teletherapy services, potential clients need to know what sets you apart. How can you ensure your mental health brand aligns with your goals as a therapist…
Originally published by Sabrina Martinez, Content Manager. Updated and revised by Sara Jokela 11/27/2024. The vast majority begin their search for a therapist online. The first stop most make when researching potential mental health providers is a clinic’s website. This is why having a well-designed website for your business is important, as it can evoke…
The most important part in developing a website is the overall user experience (UX). User experience is defined as the way in which the user is interacting with the product or in this case a website. This could entail the page path the user takes to get to what they are looking for or how…
In today’s marketing world, your identity as a brand is everything. Nailing who you are is the very first step to creating a successful marketing strategy and, ultimately, a successful business. When you’re first researching marketing trends, it’s easy to get overwhelmed. There are lots of different ideas circulating on the internet, but in our…
What makes you leap out of bed in the morning with a head full of ideas? What gives you a sense of achievement that makes you satisfied you made the right decision in going into business? How do you improve the lives of people in your community? Why do you do what you do? Businesses…
The fitness industry is a crowded space, so it’s important to create a memorable brand to attract and retain customers. In order to stay competitive and relevant in today’s business environment, you need to embrace and adopt a strong fitness marketing strategy. Here are the basics you need to know. Want to set your business…
What is a brand story? It’s a narrative about your business that inspires a positive emotional reaction. It’s not about showing and telling people about your brand, like traditional advertising, but combining facts with feelings as you explain how your business came to be and what drives you. Storytelling isn’t a new concept in digital…
Going to the dentist involves a huge degree of trust. Often, your patients are nervous about visiting you, and they rely on you to correctly diagnose and treat any problems they may be having. It can also be very expensive, depending on what they need done and whether their insurance covers it. As such, it’s…
Ahh, new customers. The best thing in the business world. It’s a surefire way to tell your marketing strategy is working and that your business is on the cusp of scaling up. Exciting times! Get your marketing strategy right, and each new customer could become a lifelong patient. Do it wrong, however, and you may…
Originally published on June 20, 2019. Updated on May 22, 2020. In your personal or professional development, have you ever discovered something so innovative and earthshattering that you’re not quite sure how to incorporate it with your M.O.? Like, you’re frozen in your tracks, wondering if this new world will ever be compatible with the…
