Beacon Media + Marketing
AIMS 2015 is anything but your “normal” Alaskan business event. Never before has there been a group of digital marketing and social media experts in Alaska for one day to teach us best practices. So why did we decide to host this summit and bring all these rockstar marketers to our great state? The answer…
The # has been labeled many names, including the math sign, pound sign, and hashtag. But what are the origins of its wide use? Originally it was used in IT to highlight a special meaning, C (programming language) for special keywords, and within Internet Relay Chat networks to label groups and topics. Today, the hashtag has become…
Nowadays there are a number of automatic website builders out there, where you can login and make your own website. They tout things like: “Get an automatically optimized version of your website for mobile in just one click” or “Everything is customizable”. And some of them will do it for free! So why hire a…
Social media is an ever-changing entity that requires a lot of attention to keep up with. According to Statista, 73% of Americans have some sort of social network profile. Though it may be tough to stay on top of, social media is a crucial component to your companies’ success. Mobile Usage: As technologies advance, people…
It’s a fair question. Regardless of how good our work is, it’s always possible that we’re just not the right fit with some companies. So let’s say you’ve started working with us, but now that some time has passed, you want to switch to one of our competitors. How do we handle that? It’s Your…
We are becoming more visual every day; you’ve heard the phrase “a picture is worth a thousand words” and these social media platforms have proven that to be true. According to the 3M-Corporation, individuals process visuals 60,000 times faster than text. Social media platforms like Instagram, Youtube, Pinterest, and Slideshare are becoming increasingly more popular…
Alaska’s economy is often referred to as a “3 legged stool. Which means, jobs customary to Alaskans can fit into three primary categories, or “legs”; Petroleum, federal government, and all other sectors. What this means for those of us who have jobs that do not depend on petroleum or the federal government make up the…
As an Inbound Marketing Agency, we are often asked if inbound marketing works for medical practices and physicians. It is generally known that consumers have embraced the internet as a place to research products and services before making a buying decision. Think about the last important purchase you have made. Did your research start on…
That’s right, your wishes have been granted. You can now buy things directly from Pinterest! As a customer, this makes things so much easier. Every pin accompanied by a blue price tag is available for purchase. You can even see color availability directly on the app! Once you decide to buy something, just click the…
We live in the most exciting and disruptive communication era since the printing press. The introduction of the Internet to mainstream life in the 1990’s was the beginning of one of the most monumental changes in the way our society relates and shares information. It has provided the opportunity for creative disruption in many industries…
ANCHORAGE, AK – (December 1, 2014) Beacon Media + Marketing is excited to announce the addition of Business Development Manager, Neisha Jones, to its team. Jones has led a successful career for over 15 years in marketing, management, communications and business development. Her past endeavors include long term management positions at Nordstrom and Coach. Ms.…
It’s Thanksgiving weekend, always a good time to reflect. What amazes me is that three years ago Jennifer and I met for the first time. Some of you may have already heard this story, but I never get tired of telling it. You have to understand how small Anchorage is; we have two degrees of…
