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Social Media Networking vs. Word of Mouth Networking

Does word-of-mouth networking even work anymore or has it been replaced with digital or social media networks? We hear this question a lot. We believe they are both integral to any business’s marketing plan and should be strategically planned and implemented.   Benefits of Social Media Networking We agree this is a fantastic method of …

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How is Pinterest Changing the Online Shopping Game?

How is Pinterest Changing the Online Shopping Game? You may be aware that earlier this year Pinterest went from being a dangerous time warp, to an addictive online shopping experience, with the addition of buyable pins. The page has just added a new feature that will affect the wallets of Pinners all over the world. …

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How to Utilize the 4 Major Visual Content Platforms

We are becoming more visual every day; you’ve heard the phrase “a picture is worth a thousand words” and these social media platforms have proven that to be true. According to the 3M-Corporation, individuals process visuals 60,000 times faster than text. Social media platforms like Instagram, Youtube, Pinterest, and Slideshare are becoming increasingly more popular …

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10 Tips For Optimizing Your Social Presence

Facebook, Twitter, Pinterest, whatever your favorite – All of these social media platforms are very important to, not only individuals socially, but successful businesses as well. Just as all businesses are different, so are the uses and goals of social media. There are many purposes for social media, some of which are building brand awareness, …

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Pinterest Offers “Buyable Pins” [A Look At How It Works]

That’s right, your wishes have been granted. You can now buy things directly from Pinterest! As a customer, this makes things so much easier. Every pin accompanied by a blue price tag is available for purchase. You can even see color availability directly on the app! Once you decide to buy something, just click the …

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The Connected CEO part 2

So you want to be a connected CEO? You want to take the plunge? “Where do I start?” you might ask. Well here are some tips on being an effective, connected CEO. Make sure your company has a social media policy that both the PR and HR can agree and live with. Then stick to …

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Are You Easily Pinfluenced?

No doubt your company has made themselves known on Facebook by now. Maybe you’ve even ventured further and created a Twitter account? If you just nodded your head yes then congrats! You’re well on your way to expanding your customer base and how you interact with them. When used right, each social media “tool” can …

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Put the Graphic Into Infographic

We are a visual society that consumes digital data at an insane rate. One of the best ways to communicate large amounts of data is an infographic. Offer precise and compelling data. Choose the data you would like to share and simplify it into numbers, graphs, and icons. Only share information that is relevant and …

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