Can Traditional Marketing & Digital Marketing Integrate?

August 2, 2018 January 11, 2019

Meeting the challenge of integrating digital and traditional marketing…the struggle is real! We can pretty much all agree that digital marketing is here to stay. Websites, SEO, social media marketing, blogging, pay-per-click, email marketing, digital ads, video content; it all comes together to form digital marketing. And many businesses are struggling to integrate their traditional …

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How Much Does it Cost to Hire an Agency?

July 12, 2018 January 11, 2019

The cost of hiring an agency can vary with surprising extremes depending on a myriad of factors including company size, reputation, and even geographic location. There are two primary ways most agencies will bill: hourly or project. Agencies will often have different hourly rates for services, for instance, project management, graphic design, illustration, programming, creative …

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Social Media Networking vs. Word of Mouth Networking

April 10, 2017 December 20, 2018

Does word-of-mouth networking even work anymore or has it been replaced with digital or social media networks? We hear this question a lot. We believe they are both integral to any business’s marketing plan and should be strategically planned and implemented. Benefits of Social Media Networking We agree this is a fantastic method of …

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Is Snapchat Good for Marketing my Small Business?

January 21, 2016 December 20, 2018

This app is gaining popularity daily and has an incredible subscribing rate for users. Welcome to Snapchat. Maybe you’ve heard of the simple picture sending messaging app and its main audience of mainly millennials? Whether you’ve discovered this selfie centered app, or seem stuck using just one social media platform; you’ll soon see this app …

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Are the Yellow Pages Obsolete?

January 19, 2016 December 20, 2018

We very frequently get asked by small and medium sized business owners if they should keep their ad in the Yellow Pages. 95% of the time our answer is no, there is really no legitimate reason to have an ad in the printed phone book. At one time the Yellow Pages was the go to …

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How is Pinterest Changing the Online Shopping Game?

December 30, 2015 January 11, 2019

How is Pinterest Changing the Online Shopping Game? You may be aware that earlier this year Pinterest went from being a dangerous time warp, to an addictive online shopping experience, with the addition of buyable pins. The page has just added a new feature that will affect the wallets of Pinners all over the world. …

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Is Google+ Still Relevant?

December 17, 2015 December 20, 2018

Since its creation, Google+ has had difficulty really catching on. Because of this, Google has been focusing on listening to user feedback. You may have noticed recently that Google+ has changed a few things by detaching it from other services it had been connected to previously. The focus is shifting to Collections and Communities, allowing …

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Capture More Qualified Leads with Landing Pages

December 1, 2015 December 20, 2018

Landing Page is a term that you hear fairly often in discussions about websites and marketing techniques. There’s a very good reason for that-landing pages can be some of the most valuable assets in your digital toolkit. But exactly what they are and why you need them is more vague. A landing page is a web …

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Are you paying too much for your digital marketing?

September 28, 2015 December 20, 2018

So, there’s the question. It’s one client rarely asks us out loud, but are often thinking about. “Am I paying too much for this online SEO stuff and how can I find out?” To best answer that question, I want to explain my background a bit and why I am so fascinated by and love …

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Website Prices: How Much Does a Website Cost?

September 5, 2015 December 20, 2018

While this is a common enough question the answers can vary drastically. There are quite a few factors that can affect the cost of a website and it is often confusing so we want to dive into why that is and give you some simple answers. As most of us realize websites are integral to …

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