Beacon Media + Marketing was awarded Best Logo, Best Marketing Campaign, and Best Website in the AMA Alaska Chapter Prism Awards!

marketing your business

5 Easy Steps to Website Design for Mental Health Clinics

Originally published on August 9, 2019. Updated on December 21, 2021 Your website design is your patient’s first impression of your mental health clinic. Referrals or word-of-mouth marketing may have been the primary way people found mental health providers in the past (and don’t forget the old-fashioned yellow pages). However, not surprisingly, the internet is…

Capture more qualified leads with landing pages

Originally published on December 1, 2015. Updated on June 29, 2020. The term “landing pages” is one you will hear fairly often in discussions about websites and marketing techniques. There’s a very good reason for that: landing pages can be one of the most valuable assets in your digital toolkit. So what exactly are they?…

Social media networking vs. word-of-mouth networking

Originally published on April 10, 2017. Updated on May 4, 2020. Does word-of-mouth networking even work anymore? Or has it been replaced with digital or social media networks? We hear this question a lot. We believe they are both integral to any business’s marketing plan and should be strategically planned and implemented. Networking is an…

How Much Does it Cost to Hire a Marketing Agency?

Originally published in April 2020. Updated on October 4 2022. Many business owners like yourself are wondering: is marketing a good investment? You may have heard that digital marketing can be an expensive endeavor, but the ROI has a great payoff. It’s understandable that you may be hesitant to pour money into marketing and have…

The evolution of digital marketing

Originally published on July 20, 2015. Updated on March 4, 2020. Back in the 1960s, marketing was relatively straightforward. Let’s be real, you’re probably picturing the orange tones and box pleats of the advertising world featured in the TV show Mad Men, complete with boardroom discussions, concept presentations and an expensive media buy. The industry was…

Can Traditional Marketing & Digital Marketing Integrate?

Meeting the challenge of integrating digital and traditional marketing…the struggle is real! We can pretty much all agree that digital marketing is here to stay. Websites, SEO, social media marketing, blogging, pay-per-click, email marketing, digital ads, video content; it all comes together to form digital marketing. And many businesses are struggling to integrate their traditional…

Is Snapchat Good for Marketing my Small Business?

This app is gaining popularity daily and has an incredible subscribing rate for users. Welcome to Snapchat. Maybe you’ve heard of the simple picture sending messaging app and its main audience of mainly millennials? Whether you’ve discovered this selfie centered app, or seem stuck using just one social media platform; you’ll soon see this app…

Are the Yellow Pages Phone Book Obsolete?

We very frequently get asked by small and medium sized business owners if they should keep their ad in the Yellow Pages. 95% of the time our answer is no, there is really no legitimate reason to have an ad in the printed phone book. At one time the Yellow Pages was the go to…

How is Pinterest Changing the Online Shopping Game?

How is Pinterest Changing the Online Shopping Game? You may be aware that earlier this year Pinterest went from being a dangerous time warp, to an addictive online shopping experience, with the addition of buyable pins. The page has just added a new feature that will affect the wallets of Pinners all over the world.…