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inbound marketing techniques

From Patients to Partners: The Evolution of Healthcare Digital Marketing

In the ever-evolving landscape of healthcare, the way healthcare providers communicate and engage with patients has undergone a profound transformation, largely fueled by the rise of digital marketing. And the shift from a traditional patient-centric approach to a collaborative partnership model is reshaping healthcare industry communication. We have to remember that we can’t stand alone…

Capture more qualified leads with landing pages

Originally published on December 1, 2015. Updated on June 29, 2020. The term “landing pages” is one you will hear fairly often in discussions about websites and marketing techniques. There’s a very good reason for that: landing pages can be one of the most valuable assets in your digital toolkit. So what exactly are they?…

Social media networking vs. word-of-mouth networking

Originally published on April 10, 2017. Updated on May 4, 2020. Does word-of-mouth networking even work anymore? Or has it been replaced with digital or social media networks? We hear this question a lot. We believe they are both integral to any business’s marketing plan and should be strategically planned and implemented. Networking is an…

How Much Does Hiring a Marketing Agency Cost? A Beacon “How To” Guide

Originally published by Adrienne Wilkerson, CEO, Co-Founder. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 06/15/23 You may have heard, “Digital marketing can be an expensive endeavor, but the ROI has great payoff.” There’s truth to that statement — especially for digital marketing done well. However, feeling hesitant about pouring money into…

The Connected CEO: Part 2

Originally published on August 3, 2013. Updated on May 31, 2019. So you want to be a connected CEO? You want to take the plunge? Great! But where do you actually start? Corporate social media 101 Make sure your company has a social media policy that both the PR and HR can agree and live…

Can Traditional Marketing & Digital Marketing Integrate?

Meeting the challenge of integrating digital and traditional marketing…the struggle is real! We can pretty much all agree that digital marketing is here to stay. Websites, SEO, social media marketing, blogging, pay-per-click, email marketing, digital ads, video content; it all comes together to form digital marketing. And many businesses are struggling to integrate their traditional…

Three Secrets To Success With Anchorage Inbound Marketing

Before we share our three secrets to success with Inbound Marketing, It’s important that one has a basic understanding of what Inbound Marketing is and how it differs from, “Old School” or “outbound” advertising. The concept of Inbound Marketing all boils down to common sense. It refers to online marketing activities that direct visitors to you…

What is Facebook Live and Can I Use it to Market my Business?

Facebook has been rolling out it’s live streaming video feature in waves for the last four months. Live let’s you connect with real-time video to your friends, fans, and followers on Facebook. It is currently available to people with an iPhone and has been available to celebrities, athletes and other verified public figures via the Mentions app…

What Does an Inbound Marketing Plan Include?

We spend a significant portion of our prospect meetings going over what exactly the Inbound Marketing plans should include. It’s usually a rather lengthy discussion depending on the particular client’s needs. Though there is a list that we recommend for most clients (a foundation if you will), it is important to customize each package to the…

Numbers Don’t Lie, It’s Why I Love Inbound Marketing!

Friday was a great day for our business and one of our client’s business. The Inbound Marketing strategy we have put in place for this particular client has been paying off handsomely for their bottom line. In an industry that is ever changing, that is more about trial and error and a/b testing than proven…

Is Snapchat Good for Marketing my Small Business?

This app is gaining popularity daily and has an incredible subscribing rate for users. Welcome to Snapchat. Maybe you’ve heard of the simple picture sending messaging app and its main audience of mainly millennials? Whether you’ve discovered this selfie centered app, or seem stuck using just one social media platform; you’ll soon see this app…