Beacon Media + Marketing
Originally published on March 6, 2017. Updated on May 12, 2020. The statistics are undeniable – these days, consumers look to the web for information before making a decision on where to spend their hard-earned money. Every day, your prospective customers are reading Google reviews and Facebook recommendations to find the business that is going…
The tourism industry has faced unprecedented challenges in 2020, but restrictions are lifting, and the time is coming for the sector to make a comeback. That means you need a strategy, and you’re going to need to pull it together relatively quickly. Why is tourism marketing important? Well, when the economy starts to re-open…
Originally published on June 5, 2018. Updated on May 8, 2020. Technology is constantly evolving, which means digital marketing is constantly evolving. Every update brings a new way of connecting with prospective customers. It could be a new tool, like a website plug-in that will make it significantly easier to follow-up leads, or a new…
Originally published on July 20, 2016. Updated on 7 May, 2020. There are lots of different types of websites, but we can generally break them into two categories: the old online brochure, and the new lead generation tool. The truth is, however, that your website should work for you. It should capture people’s interest, make…
Recent months have highlighted the importance of health, and the fact that we so often take it for granted. Everyone has been forced to slow down, take stock, and contemplate the directions our lives are taking. It’s caused many of us to re-evaluate our priorities, including the way we see our health. This process is opening up a tremendous marketing opportunity for functional medicine practices.
Originally published on August 16, 2016. Updated on May 6, 2020. Facebook and LinkedIn are both social media juggernauts and they’re both competing for the B2B marketing dollar. Which one is the best? More specifically, which is the best for your business? If you’re like most busy business owners, you only have a limited amount…
Workplaces around the United States are starting to re-open. One by one, cafes are re-opening the doors, nail salons are welcoming customers, retail stores are dusting off the shelves. The first office workers are resuming the daily commute, awkwardly trying to maintain a six-foot gap in tiny elevators and trying to figure out exactly what’s…
Jen Motyka has a unique perspective when it comes to running a business during a crisis. She has two of them, and she says they’ve responded very differently to the lockdown. She owns Blitz Promotions, an event planning and business consulting service that aims to empower local businesses in Anchorage, Alaska. She’s been running it…
It’s a tough time to be in business. We know it. You know it. Your customers know it. Many sectors are going through a period of uncertainty as the latest public health advice requires them to fundamentally change the way they trade. Businesses all around the United States are scrambling to adapt and find new…
Consistency. If there is one word that encapsulates the secret to education marketing, it’s consistency. We at Beacon Media + Marketing recommend that a weekly blogging strategy is best, but many of our clients have seen success with a minimal schedule of one blog per month! Although you can see results with this more minimal strategy,…
Lots of us are working remotely at the moment. Those who can are taking their businesses online, staying home, and advising their employees to do the same. It can be a pretty big disruption to your normal workflow, especially if it’s new to your business and you don’t have any structure in place. Here are…
Lots of businesses advertise online, and there’s a good reason why. Online advertising allows you to identify and target potential customers to maximize the impact of your campaigns. After all, there’s no point advertising boiler installation services to someone who is renting a small apartment in a multi-story building. This field is growing every year.…
