Beacon Media + Marketing Awarded 2023 INC 5000 + 2023 Communicator Award For Best Website in Healthcare Category + Best UX Design + 2023 Clutch Champion Award

digital marketing

5 genius ideas to grow your dental practice

Good dental centers are built on great reputations. If you help someone with an emergency root canal, make a child’s first visit to the dentist fun, or solve a problem during a routine check-up, your patient will have a positive experience. You can bet your bottom dollar they’ll tell their friends. Word of mouth is…

Finance marketing: Start building your reputation

Every good finance marketing campaign starts with trust. When you help someone with their finances, they’re not just trusting you with the numbers. They’re trusting you with their livelihood. It doesn’t matter if you’re running a credit union or offering a new POS solution for small retail stores; you can have a profound impact. You…

Starting a blog: An expert guide to content marketing

Originally published on June 19, 2018. Updated on May 25, 2020. Shopping has changed a lot since smartphones were invented. Remember the good old days? All you had to do was see a TV commercial or hear a recommendation from a friend and know you were about to get a great deal. Today’s customers need…

What is StoryBrand marketing and how does it benefit my business? (VIDEO)

Originally published on June 20, 2019. Updated on May 22, 2020. In your personal or professional development, have you ever discovered something so innovative and earthshattering that you’re not quite sure how to incorporate it with your M.O.? Like, you’re frozen in your tracks, wondering if this new world will ever be compatible with the…

Digital marketing can make your Reno tourism business irresistible

Reno has a lot going for it. It’s famous for having glittering casinos, great weather, and since Lake Tahoe is just down the road, a lot to do outdoors. In 2018, the number of visitors to Reno topped 5 million for the first time, and we expect it to boom again later this year when…

Pump up your SEO efforts in 2020 with these simple tricks

SEO is essentially the dark arts of digital marketing, because the rules constantly change as search engines like Google update their algorithms. New tips and tricks that will help you find optimize your content for success are guarded as closely as the Chamber of Secrets (any other Potter fans out there?). Here, we’ll run you…

Essential tools for tourism marketing 

Originally published by Beacon Media + Marketing. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 07/14/23. Making a significant post-COVID comeback, the tourism industry is roaring back to life with exciting opportunities in tow for travel agency and hospitality-based businesses, brands, destinations, and cultural and heritage experiences in the city. In…

Google judges your website based on mobile friendliness

There are lots of different factors that Google’s algorithm takes into consideration when deciding whether or not to rank your webpages and blog posts on its results page. Things like keywords, backlinks, headings and sub-headings, metadata and alt-text all play a part in helping the algorithm understand whether or not a page provides a high-quality…

Drive more traffic to your website: 6 expert ways to add SEO to your website

Originally published on July 3, 2018. Updated on May 15, 2020. The world of SEO can be complicated. It’s always changing, so it’s easy to get frustrated and overwhelmed, because strategy can evolve just as you feel like you’re getting the hang of it. That said, SEO (a common acronym for the practice of “search…

How to prepare for the return of tourism

Big opportunities are coming for tourism marketing! With America beginning to open up for the summer, the market is going to be getting very competitive. Fewer people are going to be vacationing at the start, but businesses will be wanting to open as soon as possible to get their cash flow going again. This means…

Best practice for tourism website design in 2020

Website design for tourism businesses is really fun. It’s an opportunity to showcase the best of your local area, explain why it’s unique, and educate visitors (i.e. your potential customers) about the types of experiences that you have to offer. The best part is that because tourism is an innately visual industry, you can play…

3 ways to boost traffic to your website (it’s not just SEO anymore)

Originally published on July 5, 2016. Updated on May 13, 2020. Wouldn’t it be great if generating leads online was as simple as building a shiny new website? Of course, a shiny new website helps. In fact, the first step to any successful online marketing campaign is to create a website, because it will form…