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content marketing

What is StoryBrand marketing and how does it benefit my business? (VIDEO)

Originally published on June 20, 2019. Updated on May 22, 2020. In your personal or professional development, have you ever discovered something so innovative and earthshattering that you’re not quite sure how to incorporate it with your M.O.? Like, you’re frozen in your tracks, wondering if this new world will ever be compatible with the…

Seth Godin is still right: Content marketing is the only marketing left

Originally published on August 19, 2016. Updated on May 19, 2020. Seth Godin is considered by many as the “godfather of modern marketing,” and back in 2015 he made the bold statement that “content marketing is the only marketing left.” By this, he meant that marketers should create content their audience genuinely cares about and…

Top tourism marketing strategies for 2020 

The tourism industry has faced unprecedented challenges in 2020, but restrictions are lifting, and the time is coming for the sector to make a comeback. That means you need a strategy, and you’re going to need to pull it together relatively quickly.   Why is tourism marketing important? Well, when the economy starts to re-open…

9 telltale signs it’s time to re-design your website

Originally published on June 5, 2018. Updated on May 8, 2020. Technology is constantly evolving, which means digital marketing is constantly evolving. Every update brings a new way of connecting with prospective customers. It could be a new tool, like a website plug-in that will make it significantly easier to follow-up leads, or a new…

Huge opportunity for functional medicine practices in 2020

Recent months have highlighted the importance of health, and the fact that we so often take it for granted. Everyone has been forced to slow down, take stock, and contemplate the directions our lives are taking. It’s caused many of us to re-evaluate our priorities, including the way we see our health. This process is opening up a tremendous marketing opportunity for functional medicine practices.

Will tourism return in 2020?

No-one could have foreseen the closure of the tourism industry, but restrictions are lifting and consumers are eager for a change of scenery. Many businesses in this sector have experienced significant challenges, but it comes with an unprecedented opportunity to grow market share. The industry has changed, big time, and every tourism business is starting…

Education marketing: Best practices for starting a private school blog

Consistency.  If there is one word that encapsulates the secret to education marketing, it’s consistency.  We at Beacon Media + Marketing recommend that a weekly blogging strategy is best, but many of our clients have seen success with a minimal schedule of one blog per month! Although you can see results with this more minimal strategy,…

The evolution of digital marketing

Originally published on July 20, 2015. Updated on March 4, 2020. Back in the 1960s, marketing was relatively straightforward. Let’s be real, you’re probably picturing the orange tones and box pleats of the advertising world featured in the TV show Mad Men, complete with boardroom discussions, concept presentations and an expensive media buy. The industry was…