In the critical field of mental health, connecting with your audience is not just a marketing strategy—it’s a key part of providing effective care. Mental health professionals often have to understand and engage with a wide variety of people, each with their own unique needs and experiences. This article is designed to help you identify…
content marketing
Effective Tactics for Behavioral Health Clinics to Enhance Click-Through Rates
In today’s digital world, the success of behavioral health clinics often depends on their ability to connect with potential clients online. A strong online presence can help build trust and drive traffic to your website, leading to higher clickthrough rates. But how can you ensure your clinic stands out in the crowded digital space? In…
Why Beacon Light
At Beacon Media + Marketing, our journey began with a shared dream: to help small businesses navigate the rapidly evolving digital landscape. That’s why we created Beacon Light, a foundational no-nonsense approach to digital marketing that drives sustainable growth, while not overwhelming small clinics and practices.
Boost Your Success: Understand How to Determine the ROI on Your Marketing Campaigns
Marketing ROI (return on investment) is all about figuring out how much bang you’re getting for your buck from your marketing efforts. Understanding marketing ROI is like having a roadmap for your marketing strategies. It helps you see what’s working and where to spend your money wisely. In this article, you’ll learn how to measure,…
Trusting the Beacon Way: Our Integrated Approach to Google EEAT Standards & Ethical AI Usage
When I think about my time in marketing, or with business operations in general, I’ve come across a variety of standards, principles, and values that companies and their employees are expected to adhere to. Some are basic, some are inspiring, and some are even a bit bold. But in the stack of standards and all…
7 Behavioral Health Marketing Campaign Ideas to Kick Off the New Year
We’ve all heard it before: “New Year, New Me!” Maybe it’s even part of your latest social campaign. But while many of us focus on eating healthy, going to the gym, or spending less time online, what often goes overlooked is attending to our mental and behavioral health. As we step into a new year,…
From Gratitude to Growth: How Practicing Thankfulness Can Elevate Your Recruitment Strategy
By Jennifer Christensen CMO “Gratitude can transform common days into thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings” ~ William Arthur Ward We hear a lot about gratitude these days. But what exactly is the power of gratitude? How can practicing gratitude not only transform your entire perspective on life but…
Remember “Movember” — Why Men’s Mental Health Takes Center Stage in November
As autumn transitions into the colder months, November emerges not only as a time of falling leaves and cooler temperatures but also as a pivotal period for raising awareness about men’s mental health. Often recognized as “Movember,” this month serves as a platform to spotlight and address the critical issue of men’s mental well-being. If…
From Patients to Partners: The Evolution of Healthcare Digital Marketing
In the ever-evolving landscape of healthcare, the way healthcare providers communicate and engage with patients has undergone a profound transformation, largely fueled by the rise of digital marketing. And the shift from a traditional patient-centric approach to a collaborative partnership model is reshaping healthcare industry communication. We have to remember that we can’t stand alone…
Connecting with Care: How Digital Marketing Transforms Healthcare Communication
By Jennifer Christensen CMO We’ve all had that nightmare healthcare experience of waiting for hours to be seen, and then waiting even longer before your doctor shows up. Then, 15 minutes later, you’re being shuffled right out the door. It should go without saying that this is simply unacceptable — but it only illustrates a…
Mental Health Marketing: How To Reach Your Ideal Client
More people are seeking mental health services than ever before, which means now is the time to revamp your mental health marketing strategy and build your client base. With the COVID-19 pandemic, we’ve seen immense growth in the field of mental health, to the point that some mental health professionals are spending more time on…
5 Principles Every Blog Could Use: Did You Know?
There is so much more to blogging than just trying to get a piece of content up on your website. Businesses tend to get wrapped up in meetings and are constantly on the go, which makes it difficult to really take the time to sit down, research the topic, and actually put in the effort…