Can Traditional Marketing & Digital Marketing Integrate?

August 2, 2018 January 11, 2019

Meeting the challenge of integrating digital and traditional marketing…the struggle is real! We can pretty much all agree that digital marketing is here to stay. Websites, SEO, social media marketing, blogging, pay-per-click, email marketing, digital ads, video content; it all comes together to form digital marketing. And many businesses are struggling to integrate their traditional …

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What is Facebook Live and Can I Use it to Market my Business?

April 30, 2018 December 20, 2018

Facebook has been rolling out it’s live streaming video feature in waves for the last four months. Live let’s you connect with real-time video to your friends, fans, and followers on Facebook. It is currently available to people with an iPhone and has been available to celebrities, athletes and other verified public figures via the Mentions app …

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Are the Yellow Pages Obsolete?

January 19, 2016 December 20, 2018

We very frequently get asked by small and medium sized business owners if they should keep their ad in the Yellow Pages. 95% of the time our answer is no, there is really no legitimate reason to have an ad in the printed phone book. At one time the Yellow Pages was the go to …

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How is Pinterest Changing the Online Shopping Game?

December 30, 2015 January 11, 2019

How is Pinterest Changing the Online Shopping Game? You may be aware that earlier this year Pinterest went from being a dangerous time warp, to an addictive online shopping experience, with the addition of buyable pins. The page has just added a new feature that will affect the wallets of Pinners all over the world. …

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Capture More Qualified Leads with Landing Pages

December 1, 2015 December 20, 2018

Landing Page is a term that you hear fairly often in discussions about websites and marketing techniques. There’s a very good reason for that-landing pages can be some of the most valuable assets in your digital toolkit. But exactly what they are and why you need them is more vague. A landing page is a web …

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Our “Big Idea” for Alaska, It’s time to lead the conversation

August 29, 2015 December 20, 2018

Alaska is a place of big ideas! We have a history of tenacious leadership against all odds. Walter Hickel was one of the visionaries who played a major role in our statehood. Charles Edwardson (Etok) fought for and laid the foundation for land ownership among First Peoples in Alaska. These are two examples of the …

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The Evolution of Marketing

July 20, 2015 December 20, 2018

Back in the 1960’s, marketing was just getting to be well developed by the pros. Thinking about the marketing world in the 1960’s probably reminds you of the popular TV show Mad Men, however, to our surprise, the show is quite exaggerated. Up until the emergence of the Internet, marketing was pretty straightforward and …

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4 Social Media Trends To Get on Board With

July 13, 2015 December 20, 2018

Social media is an ever-changing entity that requires a lot of attention to keep up with. According to Statista, 73% of Americans have some sort of social network profile. Though it may be tough to stay on top of, social media is a crucial component to your companies’ success. Mobile Usage: As technologies advance, people …

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Diversifying Alaska with Inbound Marketing

July 1, 2015 December 20, 2018

Alaska’s economy is often referred to as a “3 legged stool. Which means, jobs customary to Alaskans can fit into three primary categories, or “legs”; Petroleum, federal government, and all other sectors. What this means for those of us who have jobs that do not depend on petroleum or the federal government make up the …

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Does Inbound Marketing Work for Medical Practice Marketing?

June 22, 2015 December 20, 2018

As an Inbound Marketing Agency, we are often asked if inbound marketing works for medical practices and physicians. It is generally known that consumers have embraced the internet as a place to research products and services before making a buying decision. Think about the last important purchase you have made. Did your research start on …

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