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The evolution of digital marketing

Originally published on July 20, 2015. Updated on March 4, 2020. Back in the 1960s, marketing was relatively straightforward. Let’s be real, you’re probably picturing the orange tones and box pleats of the advertising world featured in the TV show Mad Men, complete with boardroom discussions, concept presentations and an expensive media buy. The industry was …

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Can Traditional Marketing & Digital Marketing Integrate?

Meeting the challenge of integrating digital and traditional marketing…the struggle is real! We can pretty much all agree that digital marketing is here to stay. Websites, SEO, social media marketing, blogging, pay-per-click, email marketing, digital ads, video content; it all comes together to form digital marketing. And many businesses are struggling to integrate their traditional …

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What is Facebook Live and Can I Use it to Market my Business?

Facebook has been rolling out it’s live streaming video feature in waves for the last four months. Live let’s you connect with real-time video to your friends, fans, and followers on Facebook. It is currently available to people with an iPhone and has been available to celebrities, athletes and other verified public figures via the Mentions app …

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Are the Yellow Pages Obsolete?

We very frequently get asked by small and medium sized business owners if they should keep their ad in the Yellow Pages. 95% of the time our answer is no, there is really no legitimate reason to have an ad in the printed phone book. At one time the Yellow Pages was the go to …

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Does Inbound Marketing Work for Medical Practice Marketing?

As an Inbound Marketing Agency, we are often asked if inbound marketing works for medical practices and physicians. It is generally known that consumers have embraced the internet as a place to research products and services before making a buying decision. Think about the last important purchase you have made. Did your research start on …

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