Beacon Media + Marketing
When I think about my time in marketing, or with business operations in general, I’ve come across a variety of standards, principles, and values that companies and their employees are expected to adhere to. Some are basic, some are inspiring, and some are even a bit bold. But in the stack of standards and all…
In the digital age, where we’re so accustomed to information being a short click away, a well-designed website becomes a crucial gateway to generating new client growth — especially in the world of behavioral health. As such, the art of behavioral health website design goes beyond aesthetics; it involves creating a user-friendly and empathetic virtual…
In today’s digital age, a user-friendly website is essential for any business or organization, and the healthcare industry is no exception. With more patients relying on the internet to find healthcare providers and make appointments, it’s crucial for healthcare organizations to invest in effective user experience (UX) design for their websites. A well-designed healthcare UX…
When you think of any well-known or popular brand on the market, you likely have a related image in your mind along with how you view that brand’s reputation. For instance, if you think of Nike, Gucci, or even Starbucks, you can probably envision their logo and your perception of the brand itself – also…
We all know that Google loves rolling out new updates. And anyone in the marketing space loves digging into these new updates and nerding out on how to best apply the principles – right after we’re done freaking out. This is why last month we brought you several reasons why Google E-A-T matters, and how…
We all expect a little bit of trust in the places that we choose to do business with. After all, trust is the foundation for authentic and positive relationship building. And the same holds true when people search for information. Basically, in the same way that you’d likely be disappointed if you went to a…
How much does a new website cost? Should you consider making your website or hiring a freelancer? What value does a marketing agency bring when creating your website? In this blog, we’ll dig into why a website matters and what factors to look for when hiring someone for website design. We’ll also cover what factors…
Are you afraid that putting pricing on your website could turn people away? Could having transparent pricing on your website hurt your business or decrease conversions? You may feel reserved about listing your prices and turning people away. Or you want to be upfront with them but aren’t sure how you should list your prices.…
Your website is one of the most important factors to gain new clients. It’s essential to have a website that leaves a good impression, exuberates your brand, and allows potential clients to schedule an appointment with you easily. Your website should be the top-ranked result when people search for therapists in their area. And most…
Originally published by Sabrina Martinez, Content Manager. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 06/15/23 The vast majority begin their search for a therapist online. The first stop most make when researching potential mental health providers is a clinic’s website. This is why having a well designed website for your…
Originally published by Sabrina Martinez, Content Manager. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 06/15/2023 Your website is the digital storefront for your mental health practice. It’s the digital epicenter of the heart and essence of your brand identity and how well people connect with it determines what gets communicated…
The most important part in developing a website is the overall user experience (UX). User experience is defined as the way in which the user is interacting with the product or in this case a website. This could entail the page path the user takes to get to what they are looking for or how…
