Beacon Media + Marketing
Creating or improving your therapist website is hard. Without knowing how to improve your website, you’re working in the dark. But it’s not all bad, because there are some truly amazing therapist websites out there that you can learn from. That’s why I’ve collected thirteen of the best therapist websites on the web. Use these…
When I think about my time in marketing, or with business operations in general, I’ve come across a variety of standards, principles, and values that companies and their employees are expected to adhere to. Some are basic, some are inspiring, and some are even a bit bold. But in the stack of standards and all…
In the digital age, where we’re so accustomed to information being a short click away, a well-designed website becomes a crucial gateway to generating new client growth — especially in the world of behavioral health. As such, the art of behavioral health website design goes beyond aesthetics; it involves creating a user-friendly and empathetic virtual…
Authors Adrienne Wilkerson and Jennifer Christensen, adapted to blog by Sara Jokela In this series, we have been discussing best practices for websites, and what website pages you should include. This installment will discuss the blog page, the FAQ page, and the contact page. For more information on website best practices, see The Beacon Way…
Build a Website That Cultivates Connections With Clients Digital marketing is an ever-moving entity but does contain some constants. For example, cultivating connections with clients over a digital marketing platform is more relevant than ever in our digital age. For more information, check out Episode 12 and Episode 13 of The Beacon Way, where we…
Homepage Necessities for Success Communications have changed so much over the years, in more recent history, newspapers and magazines were the option for printed marketing and advertising. Advertisers wanted their business name to be on the front page or above the fold because passers-by could see it at a glance without purchasing a paper. The…
The following four podcasts in our series will center around building your brand through website pages and strategy. Your marketing goals should cultivate connections with your clients and remove barriers. Website strategy should be a foundational piece of your business and an extensive consideration for building your brand messaging. Creating a Powerful Marketing Hub through…
In today’s digital age, a user-friendly website is essential for any business or organization, and the healthcare industry is no exception. With more patients relying on the internet to find healthcare providers and make appointments, it’s crucial for healthcare organizations to invest in effective user experience (UX) design for their websites. A well-designed healthcare UX…
When you think of any well-known or popular brand on the market, you likely have a related image in your mind along with how you view that brand’s reputation. For instance, if you think of Nike, Gucci, or even Starbucks, you can probably envision their logo and your perception of the brand itself – also…
We all know that Google loves rolling out new updates. And anyone in the marketing space loves digging into these new updates and nerding out on how to best apply the principles – right after we’re done freaking out. This is why last month we brought you several reasons why Google E-A-T matters, and how…
We all expect a little bit of trust in the places that we choose to do business with. After all, trust is the foundation for authentic and positive relationship building. And the same holds true when people search for information. Basically, in the same way that you’d likely be disappointed if you went to a…
How much does a new website cost? Should you consider making your website or hiring a freelancer? What value does a marketing agency bring when creating your website? In this blog, we’ll dig into why a website matters and what factors to look for when hiring someone for website design. We’ll also cover what factors…
