Beacon Media + Marketing
Originally published by Beacon Media + Marketing. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 07/17/23. Developing a well rounded healthcare marketing strategy for a business in the health and wellness sphere poses many budget vs. capacity vs. quality challenges. The interplay and dynamics between each of those areas require navigating…
One of the most effective ways to get new clients is your online presence. People are looking for everything on the internet, including mental health services. This makes it essential for your mental health clinic to be active and available for their use. Mental health clinics can benefit from several tools to extend your reach…
You know that digital marketing is essential to growing your business. You’ve had a successful digital marketing campaign in place for some time. You sit down to execute the next part of your strategy. The first step is creating content, whether that’s social media posts, blogs, or video. And… nothing comes out. You sit, staring…
The average American spends 38 minutes per day on Facebook, so it’s no surprise that it’s the most-used social media platform in 2020. Many businesses spend a lot of time on the platform, trying to catch the attention of digital passers-by, but it doesn’t necessarily translate into results. Do you feel like you’re talking to an…
The world is very different right now than it was six months ago. The events of this year have caused a lot of change in the way people live and do business. Businesses that rely on face-to-face interaction, such as dental practices, have been hit particularly hard. Even now, as the market is starting to…
Exceptional customer service should be at the heart of specialty construction marketing. We’re often asked if inbound marketing works for specialty construction companies, including builders, roofers, painters, landscapers and more. The short answer is yes, because customers use the internet as their primary tool to research services before making decisions. The secret to making it…
Originally published on February 21, 2017. Updated on May 11, 2020. Websites are the digital version of a storefront. Often, they’re the first impression you make on a prospective customer, so it’s important to make the right one. We recommend re-designing your website every 2-3 years to ensure you’re up-to-date with the latest styles and…
Your friendly (or not so friendly) competing orthodontics practice recently launched a video commercial on social media and everybody’s talking about it. You’ve been watching as, week after week, they share more video and get more likes, comments, reactions…and business. You know that the use of video media is skyrocketing and marketers are recommending increased…
Video is quickly becoming the media format with the highest marketing ROI for businesses of all sizes and industries nationwide. YouTube recently hit the 2 billion monthly active users mark, a statistic that, alongside many others, indicates internet user preference for the video medium over other digital and traditional content types. So how do small…
Why is video marketing so important Short answer: Everybody’s doing it. No, seriously–video is huge and you are simply going to miss out on a massive portion of your target audience if you do not begin marketing your business this way. The numbers back it up. In a minute, we’re going to show you what we mean.
So your agency is telling you that you need to do a photoshoot before they start marketing your business. “Why?” You ask, a little bit annoyed. “Isn’t this what stock photography was made for?” you say, “Saving me the hassle of coordinating staff and services?” “I mean, come on, can’t you just find something that…
Video marketing in Anchorage and beyond must be a vital part of your online or digital marketing campaign in 2017. It has become a staple of digital marketing, and if you’re not on board with it, you need to be right away. In 2017, online video accounts for 74% of all online traffic. 85% of Facebook…
