What it really takes to grow your Facebook audience October 30, 2020The average American spends 38 minutes per day on Facebook, so it’s no surprise that it’s the most-used social media platform in 2020. Many businesses spend a lot of time on the platform, trying to catch the attention of digital passers-by, but it doesn’t necessarily translate into results. Do you feel like you’re talking to an…
How dental marketing has changed in 2020 August 3, 2020The world is very different right now than it was six months ago. The events of this year have caused a lot of change in the way people live and do business. Businesses that rely on face-to-face interaction, such as dental practices, have been hit particularly hard. Even now, as the market is starting to…
Customer service is the key to construction marketing June 22, 2020Exceptional customer service should be at the heart of specialty construction marketing. We’re often asked if inbound marketing works for specialty construction companies, including builders, roofers, painters, landscapers and more. The short answer is yes, because customers use the internet as their primary tool to research services before making decisions. The secret to making it…
5 website design trends you need to watch this year May 11, 2020Originally published on February 21, 2017. Updated on May 11, 2020. Websites are the digital version of a storefront. Often, they’re the first impression you make on a prospective customer, so it’s important to make the right one. We recommend re-designing your website every 2-3 years to ensure you’re up-to-date with the latest styles and…
How to Ramp Up Video Production at Your Orthodontics Practice November 6, 2019Your friendly (or not so friendly) competing orthodontics practice recently launched a video commercial on social media and everybody’s talking about it. You’ve been watching as, week after week, they share more video and get more likes, comments, reactions…and business. You know that the use of video media is skyrocketing and marketers are recommending increased…
How to Produce Scalable, Affordable Video at Your Reno Business October 24, 2019Video is quickly becoming the media format with the highest marketing ROI for businesses of all sizes and industries nationwide. YouTube recently hit the 2 billion monthly active users mark, a statistic that, alongside many others, indicates internet user preference for the video medium over other digital and traditional content types. So how do small…
(WATCH) Here’s Why Video Marketing Is So Important August 15, 2019 “Wow. Just…wow.” That’s how we’re feeling about the video explosion that has occurred over the last 5-10 years. Maybe you’ve seen some of the numbers: “More than 500 million hours of video are watched on YouTube each day.” – WordStream Pretty crazy, right? We’re guessing that if you’re reading this article, you already have…
Here’s Why You Need to Do a Photoshoot for Your Business August 2, 2019So your agency is telling you that you need to do a photoshoot before they start marketing your business. “Why?” You ask, a little bit annoyed. “Isn’t this what stock photography was made for?” you say, “Saving me the hassle of coordinating staff and services?” “I mean, come on, can’t you just find something that…
How to Start a Dynamic Video Marketing Campaign July 30, 2018Video marketing in Anchorage and beyond must be a vital part of your online or digital marketing campaign in 2017. It has become a staple of digital marketing, and if you’re not on board with it, you need to be right away. In 2017, online video accounts for 74% of all online traffic. 85% of Facebook…