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Orthodontics

Top four dental marketing tips to increase market share

It’s time for people to come back to the dentist after lockdown, which means now is a great time to be marketing your dental practice. This is a great opportunity to start gaining market share, as well as welcoming back your own regular patients. If you want to make the most of this period, you’re…

How dental marketing has changed in 2020

The world is very different right now than it was six months ago. The events of this year have caused a lot of change in the way people live and do business. Businesses that rely on face-to-face interaction, such as dental practices, have been hit particularly hard. Even now, as the market is starting to…

Step-by-step orthodontics marketing plan

So you’ve made the decision to grow as an orthodontics practice. Great! Now what? You know that digital marketing is the first step to reaching prospective patients. Your website needs freshening up, you need to run Facebook Ads, and you need to boost your Google ranking. It can be intimidating and time consuming when you’re…

How to Ramp Up Video Production at Your Orthodontics Practice

Your friendly (or not so friendly) competing orthodontics practice recently launched a video commercial on social media and everybody’s talking about it. You’ve been watching as, week after week, they share more video and get more likes, comments, reactions…and business. You know that the use of video media is skyrocketing and marketers are recommending increased…

Should I Be Blogging for My Orthodontics Practice?

“The biggest mistake I see, is that people tend to give up…SEO (blogging) is a lifestyle, it’s a practice, it’s not a transaction…You just gotta keep going, you’re building your castle, you’re building your moat, it’s going to take time.” – Sarah Bird, CEO of Moz Should you be blogging for your orthodontics practice? Absolutely.…

(VIDEO) How Can Google Advertising Grow My Orthodontics Practice?

“The best place to hide a dead body is on the second page of Google.” – Anonymous A lot of the practice managers we meet have a gut instinct that they need to be advertising on Google, but few know exactly what Google advertising is, how it works, and whether or not it can truly…

(VIDEO) Get Your Orthodontics Social Media Strategy Off the Ground!

“Nobody (not even us!) can sit in front of a blank computer screen three times a week and pull something out of our hat each time like it’s no big deal. Publishing regular content is a challenge for anyone who does not have a plan. So that is exactly what we do–we come up with…

(VIDEO) Website Design for Orthodontics – 5 Easy Steps

“Your website is prospective patients’ first impression of your practice.” – #TeamBeacon Is it time to redesign the website for your orthodontics practice? Digital marketing experts recommend that every business, practice, and organization–regardless of industry–redesign their website every 2-3 years. New products or services, staff, and even changes to website best practices can all mean…

(VIDEO) How to Brand Your Orthodontics Practice

“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos It’s time to brand your orthodontics practice. Where do you start? From discovering your unique reputation and identity to selecting the icons, fonts, and colors for your logo, we created this guide to walk you step-by-step through a…